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Small Business Search Engine Optimization (SEO)

Being found online is crucial no matter what size business you are. Social media is important for brand building and your website is for brand building, sales, customer support, and showing your true expertise. We believe that when it comes to being found you need both social media and an informative website. To be found you need Google, Bing, and Yahoo! knowing who you are with SEO + Social and accurate information. This is where search engine optimization or SEO comes to the table.

Our Organic SEO / Local Listing Submission Process

  1. Day 1-2 - Pre-submission data accuracy check
  2. Day 3-7 - Submissions completed
  3. Day 7-10 - Campaign QA checks completed
  4. Day 10-24 - 1st live listing check completed and report updated
  5. Day 24-38 - 2nd live listing check (more links added to campaign report)
  6. Day 38 - 3rd live listing check (remaining live links added to report)
  7. Day 38+ - Every month we check, monitor, and update your information and photos that it is still accurate

Within the end of the first four weeks 70% or more of the submissions are live and available on the internet.

Note: Fill out the form at the right (desktop/tablet) or bottom (mobile) for a free online audit covering search rankings, local listings & reviews, Google My Business information, and more.

SEO is not a "one size fits all" type of solution

When it comes to being found every business is different, even in the same industry. This is why each solution we have is customized for your business. We also believe in being priced fair and providing everything your small business needs to grow online.

In the past we used several fully automated solutions. These were great as you had results typically within 48-72 hours. The problem with these services was you are locked into their solution for life. If you left them they reverted back to the way things were before you signed up for them. Not bad if you want to be locked into them for life and there price increases. If you are with a company for 10 years and pay them for work you do not want to lose 10 yeras worth of information because you've changed companies. This is why we do not use these services. This means more hands on done by us for you. It means it takes 1-2 weeks to accomplish the results but what you gain is the results are SEO + Social and don't go away if you ever leave us. To us that's what good business should be and we're sure you would agree.

All of our solutions cover localized SEO, review & reputation management, keeping your information updated, and technical SEO audits with repair to meet the latest search engine standards. With over 300 updates for each of the major search engines every year keeping on top of your online experience helps keep your business in front of current and potential customers.

High level list of core features (not everything)

        Most Popular
Description SEO Light SEO Core SEO PPC SEO + Social
Setup Cost $130.00 $0.00 $130.00 $0.00
Monthly Cost $85.00 $220.00 $89.95 $325.00
Annual Discount
Price Locked (for life)
Hours (per month) 1 Unlimited 4 (PPC Only) Unlimited
Reputation Management    
   Online Reviews  
      Online Review Kiosk  
      Pull Online Reviews into Website    
Search Engine Optimization (SEO)  
   Local Citations  
   Weekly Audits  
   Fix Errors  
   New Search Engine Optimizations  
   Reporting  
Web Hosting  
   CMS Security Updates  
   Daily backups  
   SSL/TLS Certificate (Green Pad Lock)  
   Analytics  
Email Hosting  
PPC Ads  
   Monthly Budget: First $2,500   9.75% 14.00% 0.00%
   Monthly Budget: $2,501-$5,000   9.50% 13.00% 8.50%
   Monthly Budget: $5,001-$10,000   9.25% 12.00% 8.25%
   Monthly Budget: $10,001-$25,000   9.00% 11.00% 8.00%
   Monthly Budget: $25,001+   8.75% 10.00% 7.75%
Graphic Design   1/2 hour + Ad Creation Ad Creation 1 hour + Ad Creation
Lead Generation  
   Opt-in form  
    Convert abandoning visitors  
    Advanced Display Rules  
   Custom Landing Pages  
   Integrations  
Social Media Management      
   Content Writing      
   Reporting      
   Login to social software      
   Replying to fans      
   Online Chat Bots      

SEO challenges we have solved over the years for small wanting to grow their businesses

  • Training businesses how to optimize their SEO
  • SEO audits to improve current results
  • SEO content long-term strategies
  • Correcting and fixing black hat SEO
  • Improving organic SEO rankings
  • Keyword research and defining long tail keywords
  • Tying SEO with your social media strategies
  • Mobile website optimization
  • Fresh & relevant content
  • Optimize your content management system (WordPress, Joomla, and others)
  • Analyzing current site traffic using analytics
  • Evaluating competitors to see how businesses compare against each other
  • Creating and optimizing local SEO rankings
  • Setting up and properly configuring Google My Business
  • Google AdWords setup, monitoring, and improving
  • Performance reports
  • Creation of high-quality industry specific backlinks
  • Leverage social media integration and optimization
  • Integrate video as part of your SEO strategy
  • Security updates and patches installed

SEO is a Marathon, not a sprint, and not an steroid shot in the arm

When it comes to search engine optimization or SEO you need to be prepared for a marathon. When you race to get results businesses will often jump to black hat (bad) techniques rather than following industry best practices (white hat). Be prepared to work for your results and those results will help you grow to the results you want. We have found, and proven time-and-time again that small businesses can compete, and often overtake, the big box stores using organic search results.

What is "Organic SEO"

Organic SEO or Organic Search Engine Optimization is when choose to optimize your website for the search engines rather than the standard "pay to play" search engine optimization techniques. When you pay the search engines you do get the top listings that many people will ignore as they know those are bought positions. The most highly coveted positions are those that you earn. You earn the free (organic) SEO positions by constantly updating your website, providing fresh content, and modifying the back end structured and un-structed Metadata.

SEO, like marketing, needs planning

We run into individuals and companies that will work on SEO for your website. They do this by implementing the search engine best practices. Best practices are not set in stone like many items related to the Internet. Best practices change monthly and often more frequently. That doesn't mean you will be successful because you implemented industry best practices. You need to craft and build a plan to achieve success that is constantly changing, evolving, and being agile. The process we use to build your SEO plan is:

  1. Discovery Stage - The first and often missed step is planning or the discovery stage. Here we learn about your business, your competitors (local, regional, and national), short-term business objectives, and long-term business objectives.
  2. SEO Analysis Stage - Now that we are aware of your objectives, competitors, and how you want to be found online we start the analysis of your website to determination what changes are required to meet this business criteria. This is a culmination of not only every individual page but the site as a whole. Core items we look at is your website (of course), but also who is linking to your website, what the search engines think of you, your analytics programs (if you have them; if not, we'll help you set that up too).
  3. SEO Plan Stage - With the discovery and analysis SEO + Social it's time to build a plan with you to meet your objectives and grow your online experience using organic SEO techniques.
  4. Search Engine Optimization Stage - With everything gathered, properly planned, and ready it's time to start implementing all of the changes. What has transpired already seems like a lot, and it is, but we're not talking so much that we are weeks into the project. We're really only a few days in.
  5. Content Creation - Part of any good SEO strategy is the creation of content that helps you showcase your expertise, inform your target audience, and show change to the search engines.
  6. Repeat - SEO is constantly evolving and needs to be updated based on the analytics from the people visiting your site, changes in your business direction, and new products & service offerings. During this "SEO repeat stage" your pages are updated and modified for new best practices and recommendations from Google, Bing, and other major search engines. Reports and further analysis are constantly done to improve.

SEO is truly a numbers game

With billions of searches performed daily between Google, Bing, and the other search engines you need to be set to a position of excellence to stand strong on the search engines. We utilize only white hat (good) SEO techniques and industry best practices to achieve the best results for your business.

Onsite SEO services

Onsite SEO is the process of making your website more search engine friendly by optimizing to current industry best practices. Ways to make your onsite SEO work well is having one H1 per page, alternate text filled on images, proper site structure, website speed, mobile friendly, no broken links, etc.

Offsite SEO services

Offsite SEO refers to actions to promote your website on the internet without resorting to advertising. The most common methods for offsite SEO is links from reputable sites. Examples of reputable sites are chamber of commerce, industry sites, vendors, and other sites related to your industry.

Local Listing Optimization

We will make sure that your local directory and listings are consistent across all sites. Additionally, we will build a strategy to earn local citations and local links from media outlets and websites within your target geographic area.

Website Audits

Whenever a new client comes onboard with an existing website we perform a website audit to see where improvements can be made. This audit allows for the prioritization of SEO on the website pages. With the information, we see where there are technical problems, areas for content improvement, internal and external link audit, and a competitive analysis against a defined set of competitors.

Website Speed

A major factor when it comes to the search engines is that the load time of your web page loads as quickly as possible on all pages and not just your homepage. Every page should be optimized for loading quickly. Ways to speed the website are to remove extra calls to your server, reduce the size of the page, and the size of each image that is on your website.

Website Security

Websites that utilize a TLS (previously SSL) certificate show the search engines not only that you care about security for the website but the privacy of your site visitors. Every website should have every page set to utilize security. Equally important is to have a firewall to protect your website from DDoS (Distributed Denial-of-Service) attacks.

Website Mobility

If your website doesn't load efficiently on mobile devices and provides a less than optimal user experience the search engines will penalize your website and lower the chances of ranking on the first page of the search engines.

Website Content is King

Having quality content that answers the questions of the visitors of your website is important to showing well on the search engines. With quality content, you show the search engines that you care about your visitors. Let the search engines know you are an authority in your industry.

Anyone can create you the "best website". What separates Business YETI is our websites, eCommerce, search engine optimization, digital marketing, social media, graphic design, software developers, and reputation management work collaboratively to convert and help your small businesses grow without breaking the bank.

Need social media as well?

Search engine optimization and your website should be the first part to your marketing strategy. Don't leave off social media as part of your search engine strategy. Social media should be a key piece of your marketing plan. Our Digital Marketing or Social Media Business Improvement Plan offers everything our Search Engine Optimization Business Improvement Plan does with a single social media outlet added. You can learn more about it at the link below.

Social Media Business Improvement Plan Information

Current Google Search Engine Database Trends

Definition

  • SERP - Search Engine Result Pages

We are truly software developers that know the meaning of marketing. We keep costs down by creating our own software, automating your business processes, and using technology for what it should be used for (to make our lives easier). We believe you should run your business and not spend minutes, hours, or even days every month worrying about your online presence. We believe you should have full control over everything but that having a team of people who watch for trends and adjust your marketing is what will help your business grow.

We are a group of experts that love numbers whether it be mining data (analytics), finding the right color choice (Pantone 290 C or b9d9eb), or writing an article that breeds emotion to your audience that makes them want to know more about you.

We will do everything we can to rock your search engine optimization or SEO. Our social media management is second to none as we incorporate not only social media strategies but also the best SEO strategies in digital marketing to optimize your website for conversions. We strive and don't stop until you are on page one, position one for the keyword phrases you want to be found under. We can’t guarantee results and no one can as none of us own Google, Bing, Yahoo!, etc. We grow your online presence.

We become a "quiet team member" that you can count and rely on. Never do you see us throw around our portfolio of hundreds of clients (which we have). There's no reason to brag or gloat. Our job, and our success, is to make you look good, help your business grow, and let you focus on running your business. That is what we do.

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