When it comes to search engine optimization or SEO you need to be prepared for a marathon. When you race to get results businesses will often jump to black hat (bad) techniques rather than following industry best practices (white hat). Be prepared to work for your results and those results will help you grow to the results you want. We have found, and proven time-and-time again that small businesses can compete, and often overtake, the big box stores using organic search results.
Organic SEO or Organic Search Engine Optimization is when choose to optimize your website for the search engines rather than the standard "pay to play" search engine optimization techniques. When you pay the search engines you do get the top listings that many people will ignore as they know those are bought positions. The most highly coveted positions are those that you earn. You earn the free (organic) SEO positions by constantly updating your website, providing fresh content, and modifying the back end structured and un-structed Metadata.
We run into individuals and companies that will work on SEO for your website. They do this by implementing the search engine best practices. Best practices are not set in stone like many items related to the Internet. Best practices change monthly and often more frequently. That doesn't mean you will be successful because you implemented industry best practices. You need to craft and build a plan to achieve success that is constantly changing, evolving, and being agile. The process we use to build your SEO plan is:
With billions of searches performed daily between Google, Bing, and the other search engines you need to be set to a position of excellence to stand strong on the search engines. We utilize only white hat (good) SEO techniques and industry best practices to achieve the best results for your business.
Onsite SEO is the process of making your website more search engine friendly by optimizing to current industry best practices. Ways to make your onsite SEO work well is having one H1 per page, alternate text filled on images, proper site structure, website speed, mobile friendly, no broken links, etc.
Offsite SEO refers to actions to promote your website on the internet without resorting to advertising. The most common methods for offsite SEO is links from reputable sites. Examples of reputable sites are chamber of commerce, industry sites, vendors, and other sites related to your industry.
We will make sure that your local directory and listings are consistent across all sites. Additionally, we will build a strategy to earn local citations and local links from media outlets and websites within your target geographic area.
Whenever a new client comes onboard with an existing website we perform a website audit to see where improvements can be made. This audit allows for the prioritization of SEO on the website pages. With the information, we see where there are technical problems, areas for content improvement, internal and external link audit, and a competitive analysis against a defined set of competitors.
A major factor when it comes to the search engines is that the load time of your web page loads as quickly as possible on all pages and not just your homepage. Every page should be optimized for loading quickly. Ways to speed the website are to remove extra calls to your server, reduce the size of the page, and the size of each image that is on your website.
Websites that utilize a TLS (previously SSL) certificate show the search engines not only that you care about security for the website but the privacy of your site visitors. Every website should have every page set to utilize security. Equally important is to have a firewall to protect your website from DDoS (Distributed Denial-of-Service) attacks.
If your website doesn't load efficiently on mobile devices and provides a less than optimal user experience the search engines will penalize your website and lower the chances of ranking on the first page of the search engines.
Having quality content that answers the questions of the visitors of your website is important to showing well on the search engines. With quality content, you show the search engines that you care about your visitors. Let the search engines know you are an authority in your industry.
Having a SEO plan is a great start. With JM2 Webdesigners & Marketing you get so much more. We include everything a small business that wants to grow as part of a single solution. There is more to great SEO than just making tweaks to your structured data, unstructured data, titles, and descriptions. Your content needs to be updated, images need to be optimized, a high-quality and fast web host, and a lot more. Therefore, the solution we provide offers all of that for a cost a small and growing business can afford. Every SEO Business Improvement Plan comes with:
Click here to contact JM2 Webdesigners & Marketing to schedule an appointment and learn how we can assist you.
Search engine optimization and your website should be the first part to your marketing strategy. Don't leave off social media as part of your search engine strategy. Social media should be a key piece of your marketing plan. Our Digital Marketing or Social Media Business Improvement Plan offers everything our Search Engine Optimization Business Improvement Plan does with a single social media outlet added. You can learn more about it at the link below.
