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Facebook Messenger Chat Bots

Social media is ever more important to business. Generating lists of contacts you can reach and market to is equally important when it comes to marketing. Email has an average open rate of 22.87% and a click-through rate of 3.26%. Utilizing online chat bots they have an average open rate of 84.3% and a click-through rate of 28.3%. This means your online chat message is seen by more of your subscribers than any other digital marketing method today and produce more click-throughs which can drive revenue to your bottom line creating a higher return on investment (ROI).
Note: Those on our Digital Marketing Plan can receive this for no charge for their first 200 subscribers with the basic functionality of your hours, driving directions, and online chat to get your customer service started off right!

What are chat bots?

A chat bot is an application that simulates a human responding to the user based on business parameters have setup. It's a more natural way to interact with a system by using conversation and what is known as Natural Language Processing or NLP.

For example, if you want to you want to know the hours of your favorite business. You can go to the Facebook business page (or their website if they have it enabled there as well) and ask the question of "What are your hours?". The chat bot will analyze your question and answer you. If the chat bot doesn't understand your question as it hasn't been taught taht question the customer can be presented with a list of questions it knows or allow the person to ask for human assistance.

When a chat bot workflow is created we define the common "if/then" questions but also start thinking of questions that are often asked based on business knowledge. Then as new questions come in additional workflows are added. The goal isn't to de-humanize your customer service but streamline the routine questions and save time for that personal touch when the personal touch is needed.

Online Chat Bot Solution

Facebook Messenger bots have a lot of benefits. The main benefit we see more than any other is a reduction in your paid ad spend and an increase in overall product brand awareness for the companies using Facebook Messenger bots. The reason for this is once you have someone in your chat bot sales funnel you are able to directly reach them and make your paid ads go to those that haven't yet seen your brand message or subscribed yet to your services.

High level list of core features (not everything)

    Most Popular
Description Chat Bot Online Only Online Chat Bot
Setup Fee (one-time only) $130.00 $0.00
Requirements No requirements Digital Marketing Plan
Setup 1 business day 1 business day
Monthly Support Cost (per Facebook page) $219/month + Number of Subscribers * $119/month + Number of Subscribers * and **
Number of Facebook pages tied to No limit No limit
   0 - 500 Subscribers (per month) + $12.00 + $12.00 **
   501 - 2,500 Subscribers (per month) + $18.00 + $18.00
   2,501 - 5,000 Subscribers (per month) + $30.00 + $30.00
   5,001 - 10,000 Subscribers (per month) + $54.00 + $54.00
   10,001 - 15,000 Subscribers (per month) + $78.00 + $78.00
   15,001 - 20,000 Subscribers (per month) + $114.00 + $114.00
   20,001 - 25,000 Subscribers (per month) + $150.00 + $150.00
   25,501+ Subscribers (per month) Call Call
Auto-Removal of Unknown Subscribers
Automated Weekly Email Reports
Bulk send instantly to all subscribers
Chat Bot Development Hours (per month) 2 hours 2 hours
Custom Business Workflow
Drip Campaigns
MailChimp Integration
Natural Language Processing (NLP)
Polls & Contests
Respond to Live Chat Requests
Shopping Cart Re-targeting
Website Integration
Website Lead Boxes
Zapier Integration


  • * - Price fixed for monthly fee only. Subscriber fee can vary based on our chat software provider.
  • ** - Those on our Digital Marketing Plan can get the first 200 subscribers 100% for no additional monthly cost! Once you pass 200 subscribers you will then be charged the monthly rate and the number of subscribers you have.

Common Uses

Although chat bots can be used for any capability that is repetitive below are the more common tasks we routinely see growing small businesses needing.

  • Lead Nurturing with Drip Campaigns
  • Real Estate Information
  • Online Training And Webinars
  • Business Hours
  • Daily/Weekly Specials
  • Emergency Closings/Information
  • Anniversary/Birthday Wishes
  • Sell products within messenger
  • Sales Funnel Contacting
  • Abandoned Shopping Cart
  • Online Payments
  • Upcoming event reminders
  • Loyalty games
  • Lead generation
  • Send shipping notifications
  • Notify of new blog posts
  • Job pre-qualifications
  • Donations
  • City/Town Government Online Answering
  • Movie Times
  • Appointments
  • Online Ordering
  • Appointment Scheduling
  • Health and Weightloss
  • Online Reviews
  • Political Polls
  • Digital Coupons
  • Wedding Planning Service
  • Re-engage with subscribers
  • Product recommendations
  • Customer support
  • Purchase receipts
  • Answering common business questions

Benefits of Using Chat Bots

Instant Response Time

In today's business world customers don't like to wait. This is where having an automated chat bot can assist with the most common questions that people ask. You can provide your customers with the response they want 24x7.

Save on labor

We don't believe automation should ever eliminate the human factor. In fact, we love automation as it removes the mundane tasks we humans just don't like answering. Imagine your a restaurant owner and you are asked dozens of times every day for your hours, specials, or to make a reservation. Imagine rather than doing these tasks a computer does it for your 24x7 while you focus on growing your business.

More meaningful conversations

Meaningful conversations are happening via Messenger, not email. Providing personalized, relevant marketing is the best way to get more customers. You are able to target your subscribers based on their interests rather than being a broad campaign. You can still do the broad campaigns but now can also target your customers more directly and efficiently using the tools that they have in their hands.

Push Notifications

You and we are notified when a customer requests to speak to a human via a push notifications in your browser, mobile device, and/or email. You can now focus on the questions that the chat bot can't answer and then add those questions to another feed over time. Some customers may also only want to talk to a human which is where great customer service comes in.

What we provide

We will create a chat bot for you based on rules we get from our conversation. We will evolve the chat bot overtime based on your subscribers and your business needs. We will make certain that it is operational, functional, and has an easy to use interface for your subscribers.

How long does it take to setup?

When building a chat bot we can have the chat bot live within one business day from your signing up. The functionality and workflow steps will be added after and based on what we've gone over. Even if we haven't figured out all of your business rules that is okay as we can evolve your chat bot over time.

Most chat bot workflows take anywhere from 8-hours to 24-hours to complete with very complex chat bots taking longer which we will discuss as we draw up the business workflow with you. Contests, surveys, etc. we are usually able to add within one business day.

Basic Flow

Below is an example of what a basic business workflow would look like that we create for you. There is no limit to the number of workflows that we create. This example allows your subscribers to get hours, directions to your location, or start a live chat.

Basic Flow Example

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