Branding and Advertising with Magazines
As you identify your audience, you need to target your advertising choices to reach that target.
And if your product or service is consumed by highly educated, affluent local residents, local Best Version media magazines targeting these residents should be in the mix.
Why magazines and printed material still works
- Consumers Trust Print Media
- Magazine readers are High Value consumers
- They are anticipated each month and shared with friends
- Magazines are tranquil and all encompassing
- Magazines are read cover-to-cover with no pop-ups or links
- With the magazine on their coffee table, they see it several times during the month
- Magazine ads are perceived to be highly credible and trustworthy sources of information
- Magazines often offer opportunities to provide Content Marketing – increasing your credibility
- They allow you to target your message and not waste money advertising to people not in your target
- Your message is repeated each time they see your ad in the magazine, and associated with the local content they read
- Your ad can be colorful and stand out
- Magazine Ads sell. – research proves it