Facebook algorithm changes
We've heard of Facebook removing our organic reach for small and growing businesses. A key takeaway we've already taken is the importance of your own website. Facebook cannot control your business outside of Facebook. Your website is your voice, your products, and your brand messages all the time. Your website will use your sales funnel, marketing techniques, and lead generation to improve your bottom line. Facebook going back to its roots and it has upset many people that manage social media sites. We find this as a new opportunity to not only double down on the true marketing aspects of the business but grow it. This is where Facebook started and has grown from. Businesses, such as ourselves, have overtaken and enjoyed the ride of free promotion. That time has changed and it is now time we business owners have to 'pay to play'. Let's take a look at the core items that are happening with this change and how the business owner can take advantage of them.