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Be a HERO and not a slider

Be a HERO and not a slider

We have never been fans of sliders as we found them distracting, not helping with your call to action or sales funnel. We won’t deny that having a slider can “look cool” but a website is more than just looking cool. You want to bring people into your sales funnel and buy from you. I will take a sale any day of the week over being the cool kid on the block. There’s more though than just your sales funnel to think about when it comes to a slider on your homepage (or any page for that matter). Let’s look at some of the drawbacks of sliders as well as how you can still have that cool kid wow factor and get rid of those drawbacks.

Pay-per-Introduction vs. Search Engine Optimization: Which Is Better for Your Business?

Pay-per-Introduction vs. Search Engine Optimization: Which Is Better for Your Business?

Today I was approached by a fourth pay-per-introduction service. After evaluating the pros and cons of these services I conclude great SEO has a better return on investment than pay-per-transaction services.

Is your marketing working for or against you?

Is your marketing working for or against you?

Aggregate: verb (without object), 1. To combine and form a collection or mass

Aggregation of services has become a significant business. Hotels.com is an aggregator. Another prevalent aggregator is the aggregation of marketing services via geographic or demographic based community sites. These communities generally have three elements: the aggregator, the reader, and the contributor. Let's look briefly at the business model.