Organic SEO vs Pay Per Click vs Doing Nothing
Debate as much as you want regarding organic search engine optimization or SEO versus paid advertising or PPC and you will find out it is a hot topic with people fighting on both sides of the fence that one is better than the other. A third option we see all too much is to be completely lazy and do nothing as you've vested so much money that you expect that money to also be heard by the search engines that you didn't even pay because your site is just 'that great'. The question comes down to which one will work best for your brand, your timeframe, target market, what your budget is, how patient you are, and whether you have truly great content. We've re-written this several times and are going to lay the pros and cons to each.