UTM codes stand for Urchin Tracking Monitor. The name comes from Urchin Tracker which was a web analytics software that served as the base for Google Analytics. These are often used with Google Ads (formally Google AdWords). Marketing in the old days you spent hundreds, even thousands, of dollars on newspaper ads. These ads you often didn’t know the results. Either due to you or your employees not asking how you heard of us or truly thinking the newspaper was making results (e.g. you guessed). Today with technology you often will spend less but demand to know whether the results are working for you. First, you should’ve been asking that question under old school methods but there really was no 100% way of knowing. With UTM codes you can have some pretty accurate methods of how people are reaching you. They also can be used beyond just paid ads if used correctly. We’re going to not only dig into what UTM codes are but how you can use them and how to create them (easily).