I truly love how in tune the JM2 team is when it comes to marketing and helping companies grow on social media. Yesterday afternoon when I got back into the office late Kyle was wanted to talk about some concerns he has not only with our clients but with social media/digital marketing. At first, it was related to all things in Northwest Indiana but turned to nationally and then internationally. This is what you call a progressive team player that is thinking not only how to help and assist others in being successful. His concern was about how people are completely screwing up their social media which goes well beyond social media. This is social media, digital marketing, and websites altogether. With what he talked about I know he will be writing several articles on it, but I started thinking of several items that can help your brand achieve success when doing social media.
We feel it is great that companies in Northwest Indiana and really all over the United States are looking to streamline and save money. The question comes to where do you automate and have truly in-personal communication and where do you have that personal touch we all enjoy? Technology has a place to help cut costs. No longer do you need to pay $500-$1,000+ for social media digital marketing management. Technology can help keep costs low and increase your brands reach. Let the computer do the heavy lifting that used to take hours to gather information so that you can focus on what matters; the customer. Let’s look at where technology can (and should) be used, where it can (and shouldn’t be), and where you need to still use that 100% personal touch.
Back before 2010, and even today some people have too much social media. One might wonder how you can have too much social as social is getting out there, talking, and getting your good word out to the masses. Well, it can happen to everyone, including you. You can have too much social and when you do you will actually set your social media back. Social media is as important to have a website with great content and optimized for not only your readers but the search engines.
Digital Marketing is one of the key areas that we cover for our clients and creating a digital marketing plan is critical to any success. What I will be covering today is the foundational blocks to creating a plan that will allow any small business to grow online. A digital marketing plan can be done on a single sheet of paper. It won't be complete but will give you a start. What I am going to cover is something a bit deeper than the single page start and not as complete as a book. This is what I feel every business needs at a minimum to be successful and grow their business online
We pride ourselves when it comes to educating, informing, and teaching our clients in all aspects of social media and websites. We believe every client is more than capable of doing the work themselves and that we are their tool so they can focus on their business rather than the marketing aspects. A client should have knowledge in doing even if they don't want to do it. They should be made aware of the latest terminology so that they comprehend any information they hear in an effective manner.
With great growth, a company needs to take a step back and look at everything it does to further provide value. We are focused not just on the local small and medium sized businesses but those across the entire country and around the world. We continually look at the paper purchased, the way our solutions work for our clients, and to the services that are offered. Each item has an impact to the bottom line of the company and if done incorrectly can truly cost the company and ultimately our customers. Keeping our budget tuned, living within our modest means, and checked constantly we can keep prices down while continually providing more value and grow each month. In just four years we've moved from a home office in Michigan City Indiana to a 2,000+ square foot office in downtown Valparaiso Indiana. We encourage everyone to read through this article on what makes JM2 Webdesigners unique and capable of meeting your businesses growing needs.
This week and next week will be two weeks of predictions from industry leaders and those in the digital marketing field. For some these will be guesses while others are more educated guesses with some hard research behind them. For the past three years, we have predicted trends in the digital marketing space. This year is more exciting than the past as we have a large variety of sources we tapped into, cancelled many of our old marketing methods that produced no results, as well as tests we did internally to make this year's set of predictions. We are going to only write about what we see as the top 5 items.
Each year we go through and establish the core fundamentals for the coming year for not only ourselves but each of our social media maintenance plan clients. When a digital marketing campaign is built, you create directions for your business to build your brand and market to your current and future customers. These are plans and not written in stone as the further we look out the more we know things will change over the time. Whether you are a fortune 500 company in the Chicagoland area or are in a growing community like Merrillville Indiana your time spent on your digital marketing campaigns will benefit your business.
This past weekend we met with two great clients on Saturday about how together we will work collaboratively together with their website, branding, and marketing of their organizations. The first lasted several hours about our services and digging deep into the realm of what our social media offered. The next inquired why we would want to work with their specific industry as they said they were slow pay and were by design hard to work with. In this article, we're going to look back at these two meetings and see how two different approaches align well with our Valparaiso Indiana company and why it shows why our three-year building process has put us in a place for rapid growth.
Coming off of Labor Day weekend we thought we would talk and discuss maintenance plans. Maintenance plans are specific tools for getting the job done in a timely and efficient manner. A form of labor that JM2 Webdesigners from Valparaiso Indiana does to help your business grow. Your employees are dedicated to helping your business grow in the real-world. We become employees for you in the virtual world and help them come to the real-world to learn about your products and services for a lot less than you think. In this article we go over everything in our 'Web and Social Media Package'. If you only want search engine optimization (SEO) take the social media away and that's that package. These are designed to be simple and complete to meet every need your business has when doing digital marketing.
We send out monthly emails like most businesses that have a marketing strategy to stay in constant contact with their customers. Email is extremely effective in getting your information in a person’s inbox. Text marketing will take your email marketing to a new level that is read more often, more quickly, and is great for time sensitive information.
Valparaiso Web Design Mission Statement
Business YETI provides each client a custom developed solution to meet their business needs. Dynamic and creative solutions for marketing, web design, software development, social media, photography, video, and visual branding. Achieving excellence in an honest and ethical manner.