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Why Boosting On Facebook isn’t Always Enough.

Why Boosting On Facebook isn’t Always Enough.

 Wednesday, January 17, 2018 |  Views:846 |  Posted by: Kyle Hovanec |  Reading Time: 2 Minutes, 7 Seconds |  Article Tags: 
When you post to Facebook as a business account you may see the option to “boost post” and this may seem like a good idea. However, there are still many things to consider. Using this option will surely boost your post engagement but it will do that alone, boost your post meaning you may get more likes, but this will not ensure a boost to your page or link clicks. 

Boosting a post allows you to choose your audience. This can include choosing from boosting your post to your fans or to the friends of your fans. However, this sends your post to maybe millions of Facebook users who might scroll right past it because it has no direct correlation with them. For example, a post may have thousands of likes from people in Canada but is only truly relevant to people of Northwest Indiana. The audience reached may not end up being your intended audience. This is where the potential problem lies. While Facebook encourages you to boost and boost often, boosting without doing research first can ultimately lead to a waste of money. Boosting isn’t a bad thing, but boosting without extensive knowledge of your audience and what their interests are is.

In order to truly benefit from the occasional boost to your page, it is important to post consistently. This will remind people of your business often and increase your chances of bringing them to your page. This can be achieved by creating a schedule based around when your audience is online and sticking to that schedule. Keep your content consistent with your brand and make blatant sales posts only occasionally. We recommend sticking to what we call the “80/20 rule” of 80% original, curated, entertaining or informational content related to your business or organization and 20% promotional posts for your product or service. As of the newest update being announced for Facebook, content that is meaningful and provides value to your audience is even more important than ever.

While boosting may be advertised as a “magic bullet” designed to bring immediate business and revenue to you through posts designed to be seen by a specific audience, doing it without regard to your numbers or without a desire to continually keep your Facebook page active and consistent will not yield desired results. Boost occasionally, boost with a target and goal in mind, know your audience and always stay consistent on your page. 

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<a href='mailto:kyle@jm2marketing.com'>Kyle Hovanec</a>

Social Media Special Agent
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Kyle Hovanec

Much like a celebrity agent or real estate agent Kyle manages growing small businesses digital marketing experience. Kyle is always looking at a client’s analytics, current industry trends, and his skills are always top notch. Kyle is the “go to” person for not only current clients but those that are not as Kyle gives public talks (with John) in a tag team method that surprises, educates, and informs people to be better and more successful.

So why is Kyle an “agent”. Well one, his childhood he was always wanted to be one but more importantly over the years Kyle has proven himself as something that every business wishes they had. He’s got a skillset that people try to imitate but always come back to him as he is the true master when it comes to social media. 

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