If you are not investing in your business how do you expect it to grow?
What can you achieve with organic over paid advertising?

What can you achieve with organic over paid advertising?

 Tuesday, August 30, 2016 |  Views:1,402 |  Posted by: John Marx |  Reading Time: 4 Minutes, 10 Seconds |  Article Tags: 

Initial thoughts are that paying to be seen and move up will garner you the best engagement and increase in sales. That is not always the case. We have several friends that pay for advertising to grow their business. They are reasonably happy talking with them. At random we listed out our social media maintenance plan contracts and asked them for a number between one and XX. They chose a number and we pulled up the results of that client. We will not be sharing the name of the clients but luckily for our comparison they are in the exact same field. They are located 15 miles away from each other in different towns. Both towns have less than 20,000 people in each town and average within a few hundred dollars the median income according to the last census data.

Pricing

Both companies pay for someone to maintain their social media.

Paid Advertising

With the paid advertising they pay for the maintenance plus the dollar amount, $15-20/day, for the paid advertising piece. They do this by boosting every post as well as advertising to increase their page likes. Any content creation is extra.

Organic Advertising

Through the organic process they too pay for maintenance of their social media only that items are written (content created/curated three times a week) specific to their business.

Winner: Tie (although organic is over $600 less both companies feel the money is well spent)

Actions on Page

Actions on the page are the number of clicks on a page that either click on your page's contact information or call to action button. The paid advertising had three actions and the organic had four.

Winner: Organic

People

The target demographic for both businesses is men and women from 25 through 45 years of age. The paid advertising even though it was targeting 25-45 is actually hitting ages 45-54 the most. The organic is hitting the range of 25-34 the most.

Winner: Organic

Page Views

Page views are the number of times people came to your social media page and viewed the content that was available. Paid advertising had a 137 views and organic had 142 views.

Winner: Organic

Page Likes

This is the number of new fans that have liked the page. For paid advertising they gained 39 new fans in the past month while organic only had 31% of new fans.

Winner: Paid

Reach

Reach is a very important factor in seeing who is interacting with your page. Reach includes items like likes, comments, and shares. Paid advertising had an amazing 12,705 people reached with organic they had 6,142.

Winner: Paid

Post Engagements

Engagement is the number of people that have engaged with your posts through likes, comments, shares and more. This number is more of a driving force than reach as this is the number for those that are actually showing interest in your company's social media page and your products and services. Paid had 1,050 people engaged with organic there was an engagement of 2,107.

Winner: Organic

Videos

This is the number of times the videos on the page have been viewed for a minimum of 3 seconds (a short period for sure). Paid advertising doesn't include creating any and they have not at this time paid to have any created. With organic being part of their maintenance plan is the creation of a video each year they had two views in the past month.

Winner: Organic

Let's talk money

Although we've already talked about how much in the beginning each company is spending let's talk bigger picture. With the social media being done by each company it took some digging to figure out the true "revenue" that was generated through social media. With some work this is what we found. For paid advertising they estimated they have increased 5.46% over the same period last year. With organic (and we double verified the numbers) they estimate they grew 14.37% over the same period last year. Both companies a year prior had social media. The paid advertising was paying for it last year to the same company while organic was doing it themselves and this year switched to having us help them with their social media account.

Winner: Organic

Conclusion

We had one tie, two for paid, and six wins for organic. Results will always vary from company to company. We give a big part of the lead (almost 2 percentage points) due to the savings in not doing paid advertising.

If you would like help with social media, search engine optimization, branding your company or more JM2 Webdesigners from Northwest Indiana would be honored to work with you in growing your company. We can be reached at 855-456-2669, email at sales@jm2marketing.com, or through our online contact form here.

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<a href='mailto:john@jm2marketing.com'>John Marx</a>

CEO / Code Ninja
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John Marx

John has been an entrepreneur and pusher of all things “normal”. He was brought up where a handshake is as good as any word and even more important than any legal speak. John believes in giving back and giving people more than they expect. This is the foundation and basis of JM2 Webdesigners & Marketing. The prices will shock you, the amount you get will shock you even more, and the skills his entire team brings will completely amaze. He has built a team of experts that are talented, young, and efficient. Each one has the characteristics of the company in wanting to see a small business grow and each one goes above, and beyond which makes John beyond proud of them.

So why is John considered the “Code Ninja”. It’s isn’t because people fear ninja’s (they should). They will fight until their last breath defending, achieving the mission, and helping (in this case small businesses). John believes in very surgical strikes to help a business grow using agile methods that change rapidly, in ways people don’t expect, and with a relentless passion to achieve greatness.

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