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What are heatmaps?

What are heatmaps?

 Thursday, February 8, 2018 |  Views:793 |  Posted by: John Marx |  Reading Time: 2 Minutes, 38 Seconds |  Article Tags: 

Heatmaps are dynamic and interactive reports to visually show you what users are doing not only on your website but in great detail on a given page. A heat map will overlay colors on your website to show where users are clicking, where mouse movements are (e.g. this is considered eye tracking as well!), how far down on a page someone scrolls, percentage of clicks on a given area, and many will even allow you to export the information for deeper dives in analytics software or spreadsheets.

As you get into heatmaps you will notice that there are two types you can use. The first is real-time where you can actually watch a single user session move on your website to see what they are doing. This could be called a creeper or stalked mode of heatmaps as you can see exactly what they are doing. The other version of heatmaps is where you can look at what a user did after they have left your site to get some valuable insights. I am going to cover the core heatmaps that we look at constantly to look for areas of improvement and functionality within a website.

  • Clicks – This will show you where someone has clicked on your page. The clicks will show based on the type of device they were using as well. The screen you look at will be based on the desktop, tablet, or mobile view the user connected to. We love the click information as it allows us to do solid A/B testing and see which landing pages perform better for our clients.
  • Moves – Scrolls show where the mouse moved on the screen. As many of you know when you move your mouse your eyes follow. When you look at the analytics of mouse movement you can be assured that the eye of your viewer is also very close to where the mouse cursor is.
  • Scroll Depth – This tells you how far down on a page a user goes. Over time you will notice that the longer the page the fewer users go down. This is one reason for creating many shorter pages rather than fewer long pages within your website.
  • Segmentation - Segmentation allows you to separate and view your information by browser type, device type, and for a selected date range. This allows you to view trends your users do over time.
  • Recordings – A unique feature is the recording feature. Here you can actually watch the entire user session from start to finish of your viewer. You can see as they navigate to different pages, scroll down, click, and see what interests the visitor.

Heatmaps don't stop there. When you are working with heatmaps they can also delve into your forms on your website and show you how long a user is in a given field. This information can help you learn if a question or field is too hard, or maybe they were talking to someone else and just got distracted for a while. Analytics can give you insights into what is happening and when.

By utilizing heatmaps you can increase your lead generation on your website, the overall user experience, and ultimately increase the revenue to your bottom line.

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<a href='mailto:john@jm2marketing.com'>John Marx</a>

CEO / Code Ninja
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John Marx

John has been an entrepreneur and pusher of all things “normal”. He was brought up where a handshake is as good as any word and even more important than any legal speak. John believes in giving back and giving people more than they expect. This is the foundation and basis of JM2 Webdesigners & Marketing. The prices will shock you, the amount you get will shock you even more, and the skills his entire team brings will completely amaze. He has built a team of experts that are talented, young, and efficient. Each one has the characteristics of the company in wanting to see a small business grow and each one goes above, and beyond which makes John beyond proud of them.

So why is John considered the “Code Ninja”. It’s isn’t because people fear ninja’s (they should). They will fight until their last breath defending, achieving the mission, and helping (in this case small businesses). John believes in very surgical strikes to help a business grow using agile methods that change rapidly, in ways people don’t expect, and with a relentless passion to achieve greatness.

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