Website functionality is only the beginning

Website functionality is only the beginning

 Friday, May 6, 2016 |  Views:1,303 |  Posted by: John Marx |  Reading Time: 2 Minutes, 1 Seconds |  Article Tags: 

OK, so you’ve got your great website! It has that perfect design and graphics that will set you apart and spark the interest of your viewers. Your website says it all. It represents your business, your image, and everything you symbolize. But once you have those great visuals to draw your visitors IN, you need to keep them engaged with compelling content.

It is critical for a website to have content that not only reflects your business but also contains the optimized specific key words that are going to increase your search ranking. It is not uncommon for a business owner to consider writing the content for his/her own website. After all, the thinking is that “I know my own business.” However, the realization is that a good content writer can more readily help your audience know your business and achieve your goals with a much greater success rate.

Well-written content is not just a string of words. A skillful content writer can focus on the needs and wants of your customers, which will entice and engage your visitors to ultimately open their wallets. Since people read Web content differently than they read newspapers or magazines, a good content writer can turn insurmountable text into readable copy. Prospective customers want to visit a site, get the information they want, and read it in a user-friendly manner.

It is a creative balance to write content that is interesting and informative for the reader and also contains the necessary Search Engine Optimization key words and phrases for increased Web traffic.

Most people put their efforts into establishing their websites; however, they often overlook and do not understand the necessity of having the best content possible. It is having good content which will bring the website up to the next level, increase Web traffic and visibility, and ultimately increase profits.


Do you have a website that looks amazing but doesn't convert visitors into customers? If so, it may be time to upgrade your content writing. JM2 Webdesigners from Northwest Indiana (NWI) has on-staff content writers to help take your website to that next level. You can contact us at 855-456-2669, through our online contact form, or through email at

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<a href=''>John Marx</a>

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John Marx

John has been an entrepreneur and pusher of all things “normal”. He was brought up where a handshake is as good as any word and even more important than any legal speak. John believes in giving back and giving people more than they expect. This is the foundation and basis of JM2 Webdesigners & Marketing. The prices will shock you, the amount you get will shock you even more, and the skills his entire team brings will completely amaze. He has built a team of experts that are talented, young, and efficient. Each one has the characteristics of the company in wanting to see a small business grow and each one goes above, and beyond which makes John beyond proud of them.

So why is John considered the “Code Ninja”. It’s isn’t because people fear ninja’s (they should). They will fight until their last breath defending, achieving the mission, and helping (in this case small businesses). John believes in very surgical strikes to help a business grow using agile methods that change rapidly, in ways people don’t expect, and with a relentless passion to achieve greatness.

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