As a company that everything is based on "no lying" it's always good to cover some of the biggest lies that we know people have been told. Today we're going to cover search engine optimization and the most common lies that we routinely here. Slick talkers will say whatever they can for a sale. Business owners want to get as high on the search engines and when they hear a deal, even one too good to be true, many will jump on board.
Search engine optimization is an art and a science. You need to listen to the recommended best practices search engines. They change often from daily, weekly, and monthly. You should adjust to those changes as you can and your content should be adjusted to the changing needs of your customers.