Many of our new clients will already have an existing website that isn't converting and the results that they are receiving are not what they want. When we inquire to what types of results they want they cannot answer right away. The reason is that there is no plan, no definition of what success is, and equally no definition of what failure is. The information is subjective and not defined which breeds the "throw it away and start over" syndrome. This thought process is not the right solution for any business.
The first question after listening to the pain points is to seek and see analytics and heatmaps of the current site if it's available. This information is clearly beneficial to take the information received already and see if the data matches what is shown. Often the current website is used differently than the pain points which is great. With this information, we can make some valuable decisions and improvements for the client.
A reason a completely new website is believed is the information is no longer accurate and starting from scratch is the easiest way to make certain that everything presented on a new site is accurate. This can leave a lot of broken links or pages. We have found that if a product was upgraded to slowly remove the page and state that the product has been enhanced/upgraded and the latest information can be found at a new location. This allows for people to read about the old and then see all the latest upgrades. This doesn't work for all products and services but for some it will and this is the time to find the best solution.
A completely fresh start is often not needed in the way of throwing everything away. What we find is that the site needs:
To work with a company that is focused on helping your business on long-term growth JM2 Webdesigners of Valparaiso Indiana is here to assist you. JM2 can be reached at 855-456-2669, email at sales@BusinessYETI.com, or through our online contact form here.
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