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Three types of Search Engine Optimization

Three types of Search Engine Optimization

 Monday, August 29, 2016 |  Views:1,547 |  Posted by: John Marx |  Reading Time: 2 Minutes, 36 Seconds |  Article Tags: 

Believe it or not there is more than one type of search engine optimization (SEO) out there. Most people that are trying to sell your business on SEO mention that they handle SEO. We find that interesting as part of our conversations with SEO we ask "what type of SEO are you referring too". More often than not we here "SEO". There actually are three core pieces to optimizing for SEO. In this article we'll go over those three pieces.

Nationwide SEO

Each country has a version of search engines. Google is not always the leader in a particular country as well. If your market is to be found within your particular country this is known as nationwide SEO. You will use this type of marketing when your products and services are set for a single country. Typically, your SEO efforts will be in the same country your corporate office is in.

International SEO

Is your business trying to do business outside of your corporate headquarters? If it is than you will be doing international search engine optimization. You will use international SEO when your products and services cross into multiple countries.

Local SEO

When it comes to marketing Local SEO is the latest craze. This is the perfect for businesses that focus on their local community and pulling people into their retail establishment. When it comes to local SEO you need to think about marketing campaigns that are well planned, targeted, and effectively managed, and that fit within your local market.

Combination of SEO

If we said there was three types of SEO why would we mention a combination of the above? Your business may be local (most are) after all. Your business may need local and national, local, national, and international SEO needs. We have a multitude of clients that fall into multiple SEO categories.


Cookie cutter SEO will not help your business grow. You need to work continuously on your SEO to bring results positive results to your website. As the search engines change monthly, even weekly, you need to adjust your strategy to grow your organic reach to your prospects.

SEO cannot be thought of as a one type of solution. You need to break it down into what you need. Each one needs a special type of setup and configuration. When multiple get involved you need to take both, or all three, into account. When you are building your SEO strategy you can't just do SEO and be done. You need to think about your target audience and what is important to drive traffic, increase leads, and in the end increase your businesses online sales.

If you would like assistance with a leader in search engine optimization JM2 Webdesigners from Valparaiso Indiana is a cost-effective SEO solution provider that helps small and mid-size business grow with proven business results. You can contact us at 855-456-2669, email at sales@jm2marketing.com, or through our contact form here.

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<a href='mailto:john@jm2marketing.com'>John Marx</a>

CEO / Code Ninja
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John Marx

John has been an entrepreneur and pusher of all things “normal”. He was brought up where a handshake is as good as any word and even more important than any legal speak. John believes in giving back and giving people more than they expect. This is the foundation and basis of JM2 Webdesigners & Marketing. The prices will shock you, the amount you get will shock you even more, and the skills his entire team brings will completely amaze. He has built a team of experts that are talented, young, and efficient. Each one has the characteristics of the company in wanting to see a small business grow and each one goes above, and beyond which makes John beyond proud of them.

So why is John considered the “Code Ninja”. It’s isn’t because people fear ninja’s (they should). They will fight until their last breath defending, achieving the mission, and helping (in this case small businesses). John believes in very surgical strikes to help a business grow using agile methods that change rapidly, in ways people don’t expect, and with a relentless passion to achieve greatness.

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