The secret keys to Local SEO Success

The secret keys to Local SEO Success

 Tuesday, July 26, 2016 |  Views:1,620 |  Posted by: John Marx |  Reading Time: 2 Minutes, 48 Seconds |  Article Tags: 

We all want to draw business from either the entire country or around the world. The key is you need to cultivate and grow in your local "neighborhood" first. The way you do that on the Internet is to cultivate and grow your Local SEO. When it comes to search engine optimization you have local SEO that is focused on locally rather the broader terms through regular SEO.

Back to a Marathon

Like regular SEO local SEO requires the mentality that this will not happen overnight or even in a few weeks. You do have to work, train, and educate the search engines about who you are, what you stand for, why they want to index you locally for the phrases you want, and most importantly where you are located. Local search is all about location to where you are compared to the person doing the search.

It's all about geographic location

When you search for "Italian restaurants" from home and then from the other side of town you will notice that the results will typically change. The reason is your phone/mobile device (even your home laptop or desktop computer) provides the latitude and longitude that your internet/phone provider believes you are at. With local search paid advertisers will still show at the top but the rest are all distance based. Based on what the search engine believes are the closest locations will show to you.

Content still matters

If local search is more about distance and finding people near you why would content be important? The reason is that any site can claim to be "local" but being local without relevant content is not useful to the user and a site will not rank well.

Implicit vs Explicit Local Intent

When it comes to local search there are two types of intent.


The first is considered an explicit local intent. This means that the city name is included in the state name. Example: Italian restaurant Valparaiso


The second is considered an implicit local intent. This means that a search happens without a city name and the search engines utilize the user's location to determine the best results. Example: Italian restaurant

Other Factors Affecting Local Search

Other factors that can affect local search are local search repositories like the online yellow pages, Google/Bing/Yahoo! listings, Angie's list, or even Facebook.

When searching other ways that can help are mentions from other local businesses that are close to your business. These local mentions can assist in proving relevance for your business in the local area.


Local search works in many ways the same as traditional search engine optimization. When you look down the search engine path the local part of the local search engine optimization needs to take into account content that is relevant to your local location and factors based on latitudes and longitudes.

For help in standard and local search you can count on the dedicated team at JM2 Webdesigners in Valparaiso Indiana to help your business grow using all white hat techniques. You can reach us at 855-456-2669, email at, or through our online contact form here.

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John Marx

John has been an entrepreneur and pusher of all things “normal”. He was brought up where a handshake is as good as any word and even more important than any legal speak. John believes in giving back and giving people more than they expect. This is the foundation and basis of JM2 Webdesigners & Marketing. The prices will shock you, the amount you get will shock you even more, and the skills his entire team brings will completely amaze. He has built a team of experts that are talented, young, and efficient. Each one has the characteristics of the company in wanting to see a small business grow and each one goes above, and beyond which makes John beyond proud of them.

So why is John considered the “Code Ninja”. It’s isn’t because people fear ninja’s (they should). They will fight until their last breath defending, achieving the mission, and helping (in this case small businesses). John believes in very surgical strikes to help a business grow using agile methods that change rapidly, in ways people don’t expect, and with a relentless passion to achieve greatness.

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