Story Telling

Story Telling

 October 21, 2016 |  Views:789 |  Posted by: John Marx |  Reading Time: 1 Minute |  Article Tags: 

We have always known about the importance of storytelling when it comes to getting your message across in a fun way to your target audience. As we dig deeper into video we are reevaluating everything we know when it comes to content writing and getting the message across. Today we will cover some of the key aspects of doing a positive story telling article. This applies to not just content writing but within video as well.

Be Yourself

Since moving into our new building there has been a lot of change that has come about at JM2 Webdesigners. It seems that everyone’s personality is starting to finally started to shine through. Not that our personalities that didn’t shine through before. We just have more space to spread our wings and do things differently. By being ourselves the creativity has come out more than it was previously.

Be human

You are a human so truly be a human in what you are doing. You do make mistakes and always will as no one is perfect. These mistakes show you are a real person / company. The key to acknowledging your mistakes is to also fix them. A great way is when you are talking about mistakes state how you fix them.

Be Personable

Let people know why you are talking about what you are talking about and why it resonates personally with you. This is part of the magical art of storytelling as it draws your audience into your story and makes them part of it.

Real life examples

As you talk about your story inject some real-life examples and how it has helped you related to the topic that you are talking about.

Mr Roboto

As you talk try not to be a robot. When you talk like a robot and try to show you are smarter than everyone else you are alienating and condescending your audience. Talk like how you would like to be talked to and talk with clarity. Ignore the big and fancy words as they will not captivate your audience.


When writing stories for your target audience you need to share your passion and love. If you are unable to do that then curating (e.g. copying) content from others is what you should do. Establish who you are as a person and company. Be human and talk to your audience rather than trying to talk above them.

<a href=''>John Marx</a>

CEO / Code Ninja
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John Marx

John has been an entrepreneur and pusher of all things “normal”. He was brought up where a handshake is as good as any word and even more important than any legal speak. John believes in giving back and giving people more than they expect. This is the foundation and basis of JM2 Webdesigners & Marketing. The prices will shock you, the amount you get will shock you even more, and the skills his entire team brings will completely amaze. He has built a team of experts that are talented, young, and efficient. Each one has the characteristics of the company in wanting to see a small business grow and each one goes above, and beyond which makes John beyond proud of them.

So why is John considered the “Code Ninja”. It’s isn’t because people fear ninja’s (they should). They will fight until their last breath defending, achieving the mission, and helping (in this case small businesses). John believes in very surgical strikes to help a business grow using agile methods that change rapidly, in ways people don’t expect, and with a relentless passion to achieve greatness.