Which Social Media Platform Should My Business Use?

Which Social Media Platform Should My Business Use?

 November 21, 2013 |  Views:1,040 |  Posted by: John Marx |  Reading Time: 1 Minute |  Article Tags: 

There is a large assortment of social media platforms out there. Social media networks range from Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, Flickr, MySpace and many more. Having a profile page on each of the major social platforms can be daunting as well as overwhelming. Rather than spread yourself thin among the top 5, 10 or 15+ social platforms it is often best to choose a number you can maintain and be active on. This may well be one social site and the site may not be the most popular social media network.

Target Market

What you need to do is be on the right one(s) rather than all. One of the best ways to find the best platforms is to contact your current customers and see which, if any, they are on. Also, which platforms are your competitors on?


When it comes to promoting your business you need to decide what your overall objectives are you want to achieve. Is it more fans, more recognition of your brands, services you offer, customer service, promoting a contest, special offers or coupons, event notification and signup, etc.?


Don't post on your page items that don't pertain to your core business just so that you can show a "post". This will make your fans wonder if your business is truly what you say it is if you do not promote items directly related to your business. Be an expert and leader in your field. This is what your customers want. They do not want to know about your latest dinner, unless you are a restaurant or a baker. If your business is spread across many different areas you will find most social sites allow you to endorse and link between sites. Use this to cross promote your businesses so they can stay focused on their core businesses.


The frequency of updates and interaction is determined not only on your schedule as you may have to make additional time for a successful social media plan. How often does news and information that can be beneficial to your site fans benefit from receiving information from you? Is it daily, weekly or monthly? You should strive to post at least weekly but only if you have meaningful information to present.

<a href='mailto:john@jm2marketing.com'>John Marx</a>

CEO / Code Ninja
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John Marx

John has been an entrepreneur and pusher of all things “normal”. He was brought up where a handshake is as good as any word and even more important than any legal speak. John believes in giving back and giving people more than they expect. This is the foundation and basis of JM2 Webdesigners & Marketing. The prices will shock you, the amount you get will shock you even more, and the skills his entire team brings will completely amaze. He has built a team of experts that are talented, young, and efficient. Each one has the characteristics of the company in wanting to see a small business grow and each one goes above, and beyond which makes John beyond proud of them.

So why is John considered the “Code Ninja”. It’s isn’t because people fear ninja’s (they should). They will fight until their last breath defending, achieving the mission, and helping (in this case small businesses). John believes in very surgical strikes to help a business grow using agile methods that change rapidly, in ways people don’t expect, and with a relentless passion to achieve greatness.