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Comprehensive Site Reviews

Comprehensive Site Reviews

 Tuesday, July 8, 2014 |  Views:1,563 |  Posted by: John Marx |  Reading Time: 3 Minutes, 33 Seconds |  Article Tags: 

When we perform a site review for clients, we look at all aspects of the site. When tasked to look at a website for a customer, we will look at it from multiple angles. We look at the end user or customer on how the website works for them when not logged into the site. We then look at how the website acts and performs to customize to the users experience when logged into the website. We will look at the administrative interface as well. Although having your customers being able to gain access to your site, navigate efficiently and purchase your products and services having an administrative side that is not efficient for your employees can also cost your organization. We look at each role administrators can play so that we can provide as comprehensive review as possible.

A small subset of the areas that we look at are below and with the list, growing based on type of audit the client desires. As we go through each item for each page of a website, we list all deficiencies found. Along with the deficiencies we will also presented some recommended solutions along with the anticipated effort to remediate the item.

The core audits that we have been performing are search engine optimization (SEO) audits, security audits, and server performance audits. These can be separate items or combined audits. An audit can range from a few hours to several hundred hours depending on the level that the client desires.

Accessibility

  • Content Embedded in Flash
  • Frames Site Construction
  • Session ID's Requirement
  • Cookie Requirement
  • Cookie Acceptance Requirements
  • Privacy statement
  • Terms and conditions statement
  • Entry page requires verification
  • Page errors

HTML Source Code

  • HTML Compliant with the latest HTML standards
  • CSS Compliant with the latest HTML standards
  • JavaScript code Analysis
  • Responsive Design and form factors supported (Desktop, Tablet, Mobile)

Analytics

  • Have
  • Used
  • Gathering the right amount of information
  • Marketing tracking

Images

  • Compression
  • Correct Type
  • Image and file size optimization
  • Alt Text

Internal Linking

  • Related linking structures
  • Recommendation engine
  • Cross-linking and category linking
  • Nofollow use
  • Consistent linking
  • Canonicalization
  • Anchor Text

Main Navigation Elements

  • Top navigation
  • Side navigation
  • Image based navigation
  • Footer navigation
  • JavaScript Navigation
  • Excessive Links in Navigation

Primary Content Element Integrity

  • Duplicate content across pages
  • HTML page titles
  • Meta Tag Elements
  • Header Tags H1, H2, H3, H4, H5 and H6
  • JavaScript usage
  • Search engine standards conformance
  • AJAX
  • Page size
  • Lack of body content
  • Use of Content Delivery Networks (CDNs)

Redirects and Server Delivery

  • JavaScript Redirect
  • 302 Temporary Redirect
  • Meta-refresh Redirect
  • Redirect Chains
  • Proxy Content and URLs

Robot Directives

  • Robots.txt file is blocking spiders
  • Lack of a Robots.txt file
  • Robots Meta-tag is blocking spiders
  • Use of link canonical
  • Use of specialty meta tags

Security

  • SSL use
  • Viruses
  • Malicious software
  • Known security holes and vulnerabilities
  • Third-party add-ons
  • Use of external files
  • Cross-site scripting
  • PCI compliance
  • SQL Injection

Search Engine Optimization (SEO)

  • Black hat techniques
  • Page speed
  • Body content
  • HTML sitemap
  • XML sitemap
  • "Spammy" content

Site Architecture

  • Deep Folder Structure
  • Internal Linkage Profile
  • Link Count per Page
  • Link Depth

Site Performance

  • Rewrites and Redirects
  • HTTP Requests
  • Static file delivery
  • Compression
  • Page load times
  • Source order
  • Blocking

Site Search

  • SQL Injection

SQL Server

  • Customer data secured
  • SQL Injection

URL Structure

  • Keyword use
  • Directory structure
  • Directory number and names
  • Limited use of parameters
  • Long Dynamic URLs
  • Session Tracking in URLs
  • Use of Session IDs in URLs
  • Domain Strategy

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<a href='mailto:john@jm2marketing.com'>John Marx</a>

CEO / Code Ninja
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John Marx

John has been an entrepreneur and pusher of all things “normal”. He was brought up where a handshake is as good as any word and even more important than any legal speak. John believes in giving back and giving people more than they expect. This is the foundation and basis of JM2 Webdesigners & Marketing. The prices will shock you, the amount you get will shock you even more, and the skills his entire team brings will completely amaze. He has built a team of experts that are talented, young, and efficient. Each one has the characteristics of the company in wanting to see a small business grow and each one goes above, and beyond which makes John beyond proud of them.

So why is John considered the “Code Ninja”. It’s isn’t because people fear ninja’s (they should). They will fight until their last breath defending, achieving the mission, and helping (in this case small businesses). John believes in very surgical strikes to help a business grow using agile methods that change rapidly, in ways people don’t expect, and with a relentless passion to achieve greatness.

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