We see marketing content all day long but how making content that sticks are the key to content marketing success. If you are like me your phone is across the room to force you to get out of bed to turn it off so that you don't wake the rest of the family sleeping. This not only forces me to get going at 4am but also gives me my first dose of content; my daily calendar. Content is around us and that content needs to engage us so that we want more of it. Today we added our first full-time content writer with the second already set to start early next year. To get her started in writing stories not only for our clients but those that aren't our clients I started writing at 5am seven core aspects that will help our clients or any business grow with their art of storytelling. Let's delve in and see what the first seven items are and in no particular order of importance as they are all important.
Writing a compelling story that builds your business engagement and reach with all of the above is often not possible in every piece of content marketing. You should strive for it every time you write. If you miss a point or two that's okay. Get them on the next piece of content marketing and you'll do great. As your style starts to grow and come out your audience will engage more and your overall reach on the Internet will grow. Don't focus on likes as they should be a small part of your overall content marketing strategy. Focus on your engagement and reach as your audience will grow and your results will come through.