The Morning SHOTGUN Mistake

The Morning SHOTGUN Mistake

 January 28, 2015 |  Views:1,849 |  Posted by: John Marx |  Reading Time: 1 Minute |  Article Tags: 

I just had a nice unexpected phone call this morning from someone asking advice (yes at 6:30 in the morning we are at work -- actually we start between 5-6am). They currently have 9 social media sites (I was glad I was sitting). They are spending over five hours per day on social media for all 9 social media sites seven days a week (yes 7 days!). They have one person dedicated to social media alone and also have a social media manager helping them.

After getting the initial details I found that they wanted to know if they were doing the right thing as they are not getting the results they want and are about ready to "quit". They wanted a second opinion. They have no digital marketing plan, no goals and no content calendar. All major mistakes; especially since they have a manager helping them which also makes gauging "success" virtually impossible.

They are doing great as they have embraced digital marketing. They are missing the boat from doing the shotgun approach and having no plan for gauging success. We talked about each one of the social network on what was and wasn't working from her perspective. Out of the 9 social media accounts they have only had interactions with customers on 2 of them in the last year.

Although they are sticking with their current social media company as they are friends (bummer for us but we totally understand the friend thing. Knowing they will be better off with their digital marketing going forward we feel great in knowing that). They are going to focus on the two that are working for them and redirect traffic from the other 7. This will allow them to keep doing digital marketing while focusing on what is working and expanding as their customers change. This small shift is also going to allow her one person who has been stressed out to working on other projects as well. The owner will also being getting involved which is also key as they are the brand of their company.

<a href='mailto:john@jm2marketing.com'>John Marx</a>

CEO / Code Ninja
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John Marx

John has been an entrepreneur and pusher of all things “normal”. He was brought up where a handshake is as good as any word and even more important than any legal speak. John believes in giving back and giving people more than they expect. This is the foundation and basis of JM2 Webdesigners & Marketing. The prices will shock you, the amount you get will shock you even more, and the skills his entire team brings will completely amaze. He has built a team of experts that are talented, young, and efficient. Each one has the characteristics of the company in wanting to see a small business grow and each one goes above, and beyond which makes John beyond proud of them.

So why is John considered the “Code Ninja”. It’s isn’t because people fear ninja’s (they should). They will fight until their last breath defending, achieving the mission, and helping (in this case small businesses). John believes in very surgical strikes to help a business grow using agile methods that change rapidly, in ways people don’t expect, and with a relentless passion to achieve greatness.

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