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Marketing Never Ends

Marketing Never Ends

 Friday, August 31, 2018 |  Views:369 |  Posted by: John Marx |  Reading Time: 3 Minutes, 30 Seconds |  Article Tags: 

It’s a new month and the month that kicks off for many business owners the holiday marketing season. Marketing is never-ending. Marketing does routinely pick up at certain times. It is also time we started to think about the end of the year which means shopping, snow, colder weather, and people talking nice and pushing us out of the way for that most valuable holiday find. We don’t like the thought of the cold, but we are all in the service business.

When it comes to services we need to think about sales which result in money for our businesses. We all love money as it keeps us in business and something for-profit and not-for-profit strive to gain. Whether you have a physical or virtual store selling goods, sell an intangible product (e.g. health, home, or life insurance), search for and take donations, or are truly a service business in the real-world (e.g. restaurant, furnace repair, construction, etc.) marketing is the way to get your business and brand out there.

We’re going to discuss several ways to market and grow your business not only the coming months but years as well. Marketing is definitely a marathon and not a sprint. You shouldn’t market when things are starting to go south. You need to be marketing not only in the bad times but the good times as it’s when you market consistently people learn about who you are. We’ll cover free ways (yeah!) and not-so-free ways to grow your business.

Free Ways

Although there are many ways to drive traffic to your business the first place everyone thinks of is where can I get something for nothing? We know marketing costs as even in a free newspaper or flyer you have to pay for advertising. This doesn’t mean we shouldn’t look for free areas to advertise and stretch our marketing dollars farther. Below are the most common spots to get your good word out for no cost.

Not So Free Ways

Marketing as I’ve said isn’t free. Some areas cost more than others. If you are fortunate to be in a small or growing town like Valparaiso, Merrillville, Crown Point, Chesterton, etc. you are fortunate that the costs will typically be less. Especially if there isn’t a lot of competition for your business or those that might be competition don’t bid on certain words/phrases to increase their marketing reach.

As you can see from above there are as many ways to get free marketing as there are paid marketing. Now free marketing is not free. Hate to say that but it’s true. Don’t undervalue or underestimate your worth. When you start out many business owners feel their time is “free”. Your time is extremely important and valuable. If you want to evaluate what are your best marketing options to grow your business we would love to sit down, talk, and see how we might be able to help you grow. It’s free (yeah!) and if we don’t feel we can help you grow we’ll tell you but know you’ll come out with some great ideas no matter what on increasing your bottom line without breaking the bank.

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<a href='mailto:john@jm2marketing.com'>John Marx</a>

CEO / Code Ninja
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John Marx

John has been an entrepreneur and pusher of all things “normal”. He was brought up where a handshake is as good as any word and even more important than any legal speak. John believes in giving back and giving people more than they expect. This is the foundation and basis of JM2 Webdesigners & Marketing. The prices will shock you, the amount you get will shock you even more, and the skills his entire team brings will completely amaze. He has built a team of experts that are talented, young, and efficient. Each one has the characteristics of the company in wanting to see a small business grow and each one goes above, and beyond which makes John beyond proud of them.

So why is John considered the “Code Ninja”. It’s isn’t because people fear ninja’s (they should). They will fight until their last breath defending, achieving the mission, and helping (in this case small businesses). John believes in very surgical strikes to help a business grow using agile methods that change rapidly, in ways people don’t expect, and with a relentless passion to achieve greatness.

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