Know Your Facebook Analytics - This Week

Know Your Facebook Analytics - This Week

 Monday, November 9, 2015 |  Views:874 |  Posted by: John Marx |  Reading Time: 2 Minutes, 22 Seconds |  Article Tags: 

Facebook provides you with some really great analytics when you visit your page. At the top of your page is Insights which gives you some really great in-depth information. We're going to keep this article short and sweet and cover six core items you'll see on your Page. This information will help give you a quick gauge on how you're doing. We'll later go into details on the Insights and how they can benefit you.

This information in the This Week section are the results for the past seven days. The number change daily. This afternoon when we logged in are different than what they were at 6am this morning. Each of the words beneath the numbers are links that will display an inline window or will take you directly to the related item that provides to you more detail regarding the number.

Facebook This Week

Post Reach

For every post that you put onto Facebook this will give you information of how many people you've reached in the past week.

Post Engagement

The engagement is out of everyone that saw your Facebook posts in the past week how many engaged you. An engagement could be a like, a click, or a comment. The higher this number the better.

Contact Us

The Contact Us is how many times someone contacted you through your contact process or call to action (CTA) within Facebook.

Website Clicks

We love this one. This is how many people were interested enough in what you're saying that they clicked to visit your website. Like the other pages the higher this one is the better.

Response Rate

We recently took over a client where their response rate was 10 of 0. This means they didn't respond to anything coming to them through social media in the last seven days. The ideal rate is 1 of 1 where you respond to each and every person that contacts you.

Response Time

Facebook wants you to get back with people as quickly as possible. They consider perfect to be very perfect (matter of minutes). That is unrealistic for most of us. Be realistic in what this is. The lower the better but remember to not just live on social media waiting for someone. We strive to keep all of our social media contacts to two hours or less (we do sleep after all).

Conclusion

As soon as you reach your page there is truly a lot of information available to you. This information is beneficial without having to delve into the full Insights and gives you a quick glance at what you're doing. If you could use some helping in taking your social media reach from good to great, we would love to sit down and talk with you. You can reach us at , email at sales@jm2marketing.com, or through our online contact form here.

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<a href='mailto:john@jm2marketing.com'>John Marx</a>

CEO / Code Ninja
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John Marx

John has been an entrepreneur and pusher of all things “normal”. He was brought up where a handshake is as good as any word and even more important than any legal speak. John believes in giving back and giving people more than they expect. This is the foundation and basis of JM2 Webdesigners & Marketing. The prices will shock you, the amount you get will shock you even more, and the skills his entire team brings will completely amaze. He has built a team of experts that are talented, young, and efficient. Each one has the characteristics of the company in wanting to see a small business grow and each one goes above, and beyond which makes John beyond proud of them.

So why is John considered the “Code Ninja”. It’s isn’t because people fear ninja’s (they should). They will fight until their last breath defending, achieving the mission, and helping (in this case small businesses). John believes in very surgical strikes to help a business grow using agile methods that change rapidly, in ways people don’t expect, and with a relentless passion to achieve greatness.

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