Giving Away Valuable Business Advice

Giving Away Valuable Business Advice

 Sunday, September 11, 2016 |  Views:1,479 |  Posted by: John Marx |  Reading Time: 2 Minutes, 38 Seconds |  Article Tags: 

Often when we are out and about working at Valparaiso Uptown Café we are often asked by one of our loyal blog readers why we continue to give away knowledge that we can easily charge for. In fact, we do charge for the knowledge we share and give away. The reason we do so is to show our expertise to others. Those that pay for us to do work for them like to know we are industry experts while others have the time available to handle the tasks themselves but often don't have the time to do it themselves.


As we write we are actually training ourselves to be better at serving our clients. When you train or teach someone you also learn. Yes, teachers learn every time they teach a subject. They may not learn as much as you do but they do learn. Every blog article we write we learn. Our team reads every blog article which further improves all of our knowledge and expertise while the writer also learns the subject being talked about in greater detail.

Time On Hands

Many of our clients are not yet busy enough to cost justify spending the money on a monthly maintenance plan to build up their business. They see the benefit to having a maintenance plan as even our most basic plans offer more than what most individual companies do for triple the price. They have the available bandwidth (time) and the knowledge we are sharing benefits them to grow their business to a level that when they do get busy enough they will utilize our team of experts.

Curating vs Creation

This is often a tough subject. There are some truly great resources on the internet that have expertise and knowledge. We read these articles for our own knowledge as well. As we read these articles we are thinking of our current set of customer questions that have come up in the past and look for ways to write that information to further help them grow. If all we did was share the information we would learn for sure as the information is valuable but what we won't be able to do is tie it to our client's unique needs or show the expertise that we have. Often the article may be on a completely different subject, like cooking, that we write and tie to a customer in law enforcement. Two completely different subjects but with a spin to help a client grow their business.


Giving away your expertise is not about giving away money. Whether a business is a not-for-profit or a for-profit business they are in business to make a profit and to grow. We create unique content that showcases our expertise for our clients that we work for and those that we are not doing work for right now we can at least help them grow and become better.

If you would like to have us help you grow your business where you focus on your core business and we focus on your online digital marketing strategy give us a call at our Valparaiso office at 855-456-2669, email at, or use our online contact form here.

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John Marx

John has been an entrepreneur and pusher of all things “normal”. He was brought up where a handshake is as good as any word and even more important than any legal speak. John believes in giving back and giving people more than they expect. This is the foundation and basis of JM2 Webdesigners & Marketing. The prices will shock you, the amount you get will shock you even more, and the skills his entire team brings will completely amaze. He has built a team of experts that are talented, young, and efficient. Each one has the characteristics of the company in wanting to see a small business grow and each one goes above, and beyond which makes John beyond proud of them.

So why is John considered the “Code Ninja”. It’s isn’t because people fear ninja’s (they should). They will fight until their last breath defending, achieving the mission, and helping (in this case small businesses). John believes in very surgical strikes to help a business grow using agile methods that change rapidly, in ways people don’t expect, and with a relentless passion to achieve greatness.

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