We all want to change the world and improve it into what we feel is "best." Since the mid-1990's the internet has gone through several transformations: some good, some bad. Today's highly refined design works for 99.9% of all situations, and trying to be unique is not going to help your business grow.
There is truly nothing wrong with being unique and creative. It would be best if you used that creativity in areas that will not hurt your bottom line lead generation for those bottom-line sales.
If every site on the internet were different, you would have to re-learn the internet for every website you visited. Yes, this can be considered boring, but it also creates familiarity with your new and existing visitors. By being familiar, you are putting them into their comfort zone from the beginning.
Web designs don't happen because they confuse your audience. Web design standards help convert your audience from window shopping into buyers of your products and services. Only when you stick to standards, do you provide that layer of comfort for your audience.