Color has powerful meaning and using it matters

Color has powerful meaning and using it matters

 September 03, 2017 |  Views:103 |  Posted by: John Marx |  Reading Time: 3 Minutes, 33 Seconds |  Article Tags: 

We see color every day or shades of grey for those that have color blindness. Color is an important part of our lives for forming opinions, feeling emotion, and conveying a message to your audience. Today we will look at what colors typically mean and how they can help you get your message across to your target audience.

 
Red
Warmth
Energy
Aggression
Excitement
Youthful
Bold
Urgency
Power
Blood
Passion
Anger
Green
Natural
Peaceful
Balance
Growth
Health
Finance
Ethical
Affluence
Pink
Feminine
Tranquil
Loving
Blue
Integrity
Professional
Success
Calm
Sadness
Trustworthy
Dependable
Yellow
Intellect
Optimism
Cheer
Happiness
Sunshine
Fun
Orange
Community
Social
Adventure
Friendly
Welcoming
Fire
Food
Appetite
Cheerful
Confidence
Purple
Intuitive
Creative
Imaginative
Mystery
Royalty/Luxury
White
Simplicity
Clarity
Clean
Purity
Fresh
Innocence
Good
Grey
Balance
Neutral
Formal
Black
Strong
Formal
Elegance
Powerful
Death
Wealth
Fearful
Sophisticated
Classic
 
Circle Square Triangle

Looking at the above chart you can see that color can convey a lot of meaning. The first item a person often sees with your company is the logo of your company. What color are you using in your logo and is it conveying the right information to your audience? When it comes to color 93% of consumers have stated that their purchasing decisions are made on visual perceptions. 85% of consumers cite color as their main reason for buying a product or service.

Beyond color though what is there? You have shapes and shapes aligned with the right colors convey a complete message.

  • Circles
    • Community
    • Unity
    • Complete
  • Squares
    • Balance
    • Professionalism
    • Security
  • Triangles
    • Power
    • Masculinity
    • Stability

When we started this article, we mentioned that not everyone sees in color. Does your color choice work well in a non-color way as well? It should if you want to hit the largest audience possible. Those with color blindness are a larger audience than you might realize. 1 in 12 men and 1 in 200 women have a form of being color blind. Make certain that you have enough contrast between your colors that everyone can benefit. This is one reason a standard for government websites are that they comply with section 508 or people with disabilities.

Speaking of websites there's a lot of thought that needs to go into creating your own website to hit the largest audience possible. We know you've put thought into the overall layout, functionality, content, and the structure of the menu. What many don't put a lot of thought into is the overall color choices. This for our clients beyond content is the largest consumer of time. The wrong choices in color can distract rather than bring your audience into your marketing. The look-and-feel of your site your audience will quickly see; it will be the color that helps them decide to stay and want to learn more.

When it comes to choosing your colors, there is no magic bullet. You can choose blue and orange and be done. You need to make an informed decision. This decision need to reflect not only the company brand itself but the audience you are targeting. Look at your intended demographic age, gender, culture, financial status, and interests. A source we often use to look at colors a brand uses is https://brandcolors.net/.

<a href='mailto:john@jm2marketing.com'>John Marx</a>

CEO / Code Ninja
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John Marx

John has been an entrepreneur and pusher of all things “normal”. He was brought up where a handshake is as good as any word and even more important than any legal speak. John believes in giving back and giving people more than they expect. This is the foundation and basis of JM2 Webdesigners & Marketing. The prices will shock you, the amount you get will shock you even more, and the skills his entire team brings will completely amaze. He has built a team of experts that are talented, young, and efficient. Each one has the characteristics of the company in wanting to see a small business grow and each one goes above, and beyond which makes John beyond proud of them.

So why is John considered the “Code Ninja”. It’s isn’t because people fear ninja’s (they should). They will fight until their last breath defending, achieving the mission, and helping (in this case small businesses). John believes in very surgical strikes to help a business grow using agile methods that change rapidly, in ways people don’t expect, and with a relentless passion to achieve greatness.

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