Color Theory Brings Emotion

Color Theory Brings Emotion

 Thursday, February 9, 2017 |  Views:1,178 |  Posted by: John Marx |  Reading Time: 2 Minutes, 57 Seconds |  Article Tags: 

When working on designing and creating sites for our clients we often look at how color theory plays a factor in drawing people in, bringing out emotion, and telling a story without words. As we look at color we use it as a base of all our designs. Today we will look at and see how color theory influences your marketing efforts both on and offline.

History of color theory

It is always good to start at the beginning when looking at how color theory started. This theory started 30,000 years ago, when our ancestors drew images on cave walls to tell a visual story. With these drawings, different colors were used. This could have been accidental by only having certain plants or dirt available or it was intentional. We will never truly know the reasoning for certain colors but what we do know is that is when it all started.

Psychology of color theory

As we look throughout our environment we see color all around us. For some we see shades of grey (color blindness). We are going to look specifically at those that don’t have color blindness in this and will cover color and color-blindness in future articles.

A crucial component of color theory is bringing an emotional response by the people that view it. We as humans experience color and it brings a deep psychological connection. Some colors will bring emotions of happiness, relaxation, stress, and more.

Over time we have all learned that colors will bring awareness. When we see red we think of love, passion, anger, war, intensity, danger, stop, fire, blood, attention, or danger. When we see this color we instantly prepare ourselves for this interaction.

Each of us have a set of colors that we prefer. These are the colors we have aligned our lives around. For one person, they may be inclined to use hues of blue or orange while another will use blue and green. These preferences help define how they determine what colors to use. When you are designing for others you need to disregard your personal preference and choose colors that will be accepted to the masses and who your target demographic is.

Design and color theory

When designing, you need to consider the packaging. If you use green as your primary color throughout a page and put a stop sign that is green you very well will be confusing your audience. Even if the item looks beautiful and well thought out we as people see a stop sign shape as red and are automatically confused on why green was used.

When choosing your colors one key item to remember is to choose your colors with a purpose. Be deliberate in every choice that is made when it comes to choose your colors. Warm colors will bring out happier emotions. Using cool colors will provide a more professional and clean-cut design.


Whether your work is seen on the web, television, or in printed advertising choosing the right colors has logic behind it to bring people into your company standards and culture. As you begin every project you need to look at the feelings your choices will bring and if they align with what your objectives are.

To work with a company that is dedicated to small and medium sized business the team at JM2 Webdesigners is ready to serve you. We can be reached at 855-456-2669, email at, or through our online form here.

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John Marx

John has been an entrepreneur and pusher of all things “normal”. He was brought up where a handshake is as good as any word and even more important than any legal speak. John believes in giving back and giving people more than they expect. This is the foundation and basis of JM2 Webdesigners & Marketing. The prices will shock you, the amount you get will shock you even more, and the skills his entire team brings will completely amaze. He has built a team of experts that are talented, young, and efficient. Each one has the characteristics of the company in wanting to see a small business grow and each one goes above, and beyond which makes John beyond proud of them.

So why is John considered the “Code Ninja”. It’s isn’t because people fear ninja’s (they should). They will fight until their last breath defending, achieving the mission, and helping (in this case small businesses). John believes in very surgical strikes to help a business grow using agile methods that change rapidly, in ways people don’t expect, and with a relentless passion to achieve greatness.

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