Beyond the Overview: People

Beyond the Overview: People

 Tuesday, December 1, 2015 |  Views:1,483 |  Posted by: John Marx |  Reading Time: 2 Minutes, 2 Seconds |  Article Tags: 

Our last section is covering "People". This is what social media is all about. Knowing genders, ages, proximity to your business is all about engagement with these valuable people. They have liked your page and are interested in learning about your products and services. Each of your fans has an interest in your business page or they wouldn't have liked it to become a fan of your page.

Your Fans

Facebook Insights - Your Fans

Our first tab is Your Fans. Here you will not only find on how many female compared to male fans you have. You will see age breakdowns, your top countries, top cities, and the top language that your fans are speaking.

People Reached

Facebook Insights - People Reached

Although you have many fans which one of those fans are you reaching. These numbers are not always the same and are shown for the past 28 days. You may have 3% friends that are in the 35-44 age bracket while 6% of them are being reached. How is this even possible? It's actually quite simple. As your posts are shared you are reaching outside of your fans. This is where social media engagement hits it's magical peaks. This is where the realm of virtal posts comes into place.

People Engaged

Facebook Insights - People Engaged

Engagement are the people that have liked, commented, or shared your posts within the past 28 days. Engaging with your fans and beyond is your ultimate goal. Depending on who you are targeting some of these numbers will be good and others bad. By focusing on the areas you are targeting you will gain more engagement and better results from your postings. Although engagement with your customers is important as a business owner this engagement also needs to equate to the ulmighty sale.


As we continue on our journey through the analytics of Facebook we're hoping you can see how valuable this information can be. By knowing your audience and changing to their needs you will be able to better serve them and increase your overall reach organically rather than having to always pay to reach your business objectives. If you would like some help in helping your customers or are so busy (we hope so!) and need someone to help you on your social media JM2 Webdesigners is here to assist you. You can reach us at 855-456-2669, through email at, or through our contact form here.

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John Marx

John has been an entrepreneur and pusher of all things “normal”. He was brought up where a handshake is as good as any word and even more important than any legal speak. John believes in giving back and giving people more than they expect. This is the foundation and basis of JM2 Webdesigners & Marketing. The prices will shock you, the amount you get will shock you even more, and the skills his entire team brings will completely amaze. He has built a team of experts that are talented, young, and efficient. Each one has the characteristics of the company in wanting to see a small business grow and each one goes above, and beyond which makes John beyond proud of them.

So why is John considered the “Code Ninja”. It’s isn’t because people fear ninja’s (they should). They will fight until their last breath defending, achieving the mission, and helping (in this case small businesses). John believes in very surgical strikes to help a business grow using agile methods that change rapidly, in ways people don’t expect, and with a relentless passion to achieve greatness.

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