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The team at JM2 Webdesigners & Marketing is solely focused on not only helping our clients but educating those on the internet about the latest digital marketing methods on the Internet. Our team specializes in search engine optimization or SEO, customer service, business management, ways to optimize your digital marketing on social media and your website, and more.

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The Power of a Mobile Workforce
 November 23, 2016
 Views: 531

The Power of a Mobile Workforce

We state we're a mobile company but when events force you to work mobile you start to realize the true nature of being a mobile workforce is. Our office is in downtown Valparaiso Indiana which means we have some amazing opportunities. We are close to great restaurants, local shops, and of course are the first back on when we lose power. Well, that last statement we've learned is not always the case. We have lost power a few times and five or six hours later and the power is still off at times. This doesn't affect us though as we have built our system from the ground up for handling these types of situations.

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Blog Author
 John Marx
john@jm2marketing.com
CEO / Owner
Article Tags:
Trump your competition with a maintenance plan
 November 18, 2016
 Views: 695

Trump your competition with a maintenance plan

When it comes to getting your business online having a strategic plan that is optimized to grow your business is crucial. With a maintenance plan, you can take care of not only your website, search engine optimization (SEO), and social media needs but take it to a level never thought of. There are many companies that have solutions that do one and not the other. We're going to outline our 'Web + Social' plan. This is our most popular plan as it takes your business to the next level.

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Blog Author
 John Marx
john@jm2marketing.com
CEO / Owner
Throw it away and start over
 November 14, 2016
 Views: 580

Throw it away and start over

Many of our new clients will already have an existing website that isn't converting and the results that they are receiving are not what they want. When we inquire to what types of results they want they cannot answer right away. The reason is that there is no plan, no definition of what success is, and equally no definition of what failure is. The information is subjective and not defined which breeds the 'throw it away and start over' syndrome. This thought process is not the right solution for any business.

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Blog Author
 John Marx
john@jm2marketing.com
CEO / Owner
Article Tags:
Political Website Maintenance
 November 07, 2016
 Views: 583

Political Website Maintenance

With elections quickly coming to an end for a short period there are a few things you need to think about whether you win or lose your political office. There are certain things you need to do to be a responsible politician no matter your election outcome. Although we are talking about your website your social media needs to be thought of as well.

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Blog Author
 John Marx
john@jm2marketing.com
CEO / Owner
Earn your way to SEO success with Blogging
 November 04, 2016
 Views: 821

Earn your way to SEO success with Blogging

When it comes to being found online you need an SEO strategy to reach the maximum audience possible using solely white hat SEO techniques. We are not going to delve into white hat or black hat SEO here. We will strictly be talking tactics that we use in every blog post to achieve SEO success with content through blogging on your website. Before we even get into the article I want to be very clear that when you write do not write for the search engines to get your SEO. You want your content human readable and in a way, that is engaging and provides value to your intended audience.

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Blog Author
 John Marx
john@jm2marketing.com
CEO / Owner
Article Tags:
Preparing Social Media for 2017
 November 03, 2016
 Views: 585

Preparing Social Media for 2017

We are always looking months out for preparing. We are typically scheduled out 4, 6, even 8 weeks out for our clients. The reason for this is that we want to make certain we are thinking of holidays, promotion ideas, blog ideas, social media ideas, and the individual items that are happening in the weeks ahead (e.g. New Year's Day, Trivia Day, etc.). Since content creation is a core part of what we provide to our clients with not only unique and high-quality content but aggregated content that showcases a client's unique traits we need to be thinking ahead rather than after the fact. Therefore, we are already planning for 2017. To give you an idea of what we look at we're going to look at the major items we wrote down for January 2017.

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Blog Author
 John Marx
john@jm2marketing.com
CEO / Owner
Article Tags:
Creation of the Side Walk Shop
 October 31, 2016
 Views: 598

Creation of the Side Walk Shop

On October 14, 2014, the idea came about for a low cost and efficient eCommerce site for people in and around Valparaiso Indiana. We didn't want to charge on a per item basis whether it be a percent or a flat-fee. The goal was provide businesses the opportunity to grow without a huge overhead. The eCommerce solution we chose was called 'Purchase Local' initially as we were going to focus solely within the Northwest Indiana area. Flash forward 2 years, some company growth, and 'Side Walk Shop' was born. Based on the same premise of the purchase local concepts this will be nationwide with a full marketing budget and team standing behind it.

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Blog Author
 John Marx
john@jm2marketing.com
CEO / Owner
Article Tags:
Making a Difference the JM2 Way
 October 29, 2016
 Views: 612

Making a Difference the JM2 Way

This past weekend we met with two great clients on Saturday about how together we will work collaboratively together with their website, branding, and marketing of their organizations. The first lasted several hours about our services and digging deep into the realm of what our social media offered. The next inquired why we would want to work with their specific industry as they said they were slow pay and were by design hard to work with. In this article, we're going to look back at these two meetings and see how two different approaches align well with our Valparaiso Indiana company and why it shows why our three-year building process has put us in a place for rapid growth.

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Blog Author
 John Marx
john@jm2marketing.com
CEO / Owner
Improving your SEO on eCommerce pages
 October 28, 2016
 Views: 1,205

Improving your SEO on eCommerce pages

When it comes to search engine optimization or SEO it should never be considered one and done or something you can learn in a blog post or a few short hours. SEO is truly a craft that can take a good website and make it great. The opposite is also true that a good website with poorly thought out design and content can create a bad website to the search engines. In this article, we'll go over the core areas for SEO on an eCommerce website.

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Blog Author
 John Marx
john@jm2marketing.com
CEO / Owner
Article Tags:
Fair Pricing
 October 24, 2016
 Views: 593

Fair Pricing

Today I personally worked on over 40 changes for over 30 clients. That may seem like a lot but it really wasn't. This is a typical day for our Valparaiso web design firm. What was interesting is not one of these were any of our maintenance contract customers that receive unlimited web site updates. This means I should have be billing out 10 hours of time for today. The fact is I only billed 2 hours of time. Let's look at this and see what makes our web design customer service in Valparaiso Indiana different from that of everyone else.

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Blog Author
 John Marx
john@jm2marketing.com
CEO / Owner
Article Tags:
Story Telling
 October 21, 2016
 Views: 604

Story Telling

We have always known about the importance of storytelling when it comes to getting your message across in a fun way to your target audience. As we dig deeper into video we are reevaluating everything we know when it comes to content writing and getting the message across. Today we will cover some of the key aspects of doing a positive story telling article. This applies to not just content writing but within video as well.

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Blog Author
 John Marx
john@jm2marketing.com
CEO / Owner
Article Tags:
Being Spoiled in the Best Way
 October 19, 2016
 Views: 575

Being Spoiled in the Best Way

Being spoiled is often looked at as not being a good thing. To receive anything you want, when you want without regards to the consequence of obtaining it is generally considered not a healthy way to go about life.

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Blog Author
 Kyle Hovanec
kyle@jm2marketing.com
Customer Service