Latest Blog Article Listings

The team at JM2 Webdesigners & Marketing is solely focused on not only helping our clients but educating those on the internet about the latest digital marketing methods on the Internet. Our team specializes in search engine optimization or SEO, customer service, business management, ways to optimize your digital marketing on social media and your website, and more.
Power of Inbound Marketing
 February 26, 2017
 Views: 273

Power of Inbound Marketing

With an effective inbound marketing strategy one of the items businesses will use is email newsletters to reach their audience. Your audience may be in a nearby town like Merrillville Indiana for us in Valparaiso or could be across the country in Amarillo Texas. When your product reaches across the country email is an effective means of communication. No matter your target audience email marketing has a lot of potential to drive people to you and inform them about your company even with the standard 15-30% open ratio. Today we will look at effective ways to utilize email marketing effectively for part of your inbound marketing strategy. We say 'part of' as your inbound marketing strategy needs to cover multiple marketing methods.

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Blog Author
 John Marx
john@jm2marketing.com
CEO / Owner
Why a Free Business Directory is an Equalizer for Small Businesses
 February 17, 2017
 Views: 201

Why a Free Business Directory is an Equalizer for Small Businesses

The phrase that we hear over and over of 'the best things in life are free' has seemingly lost it's impact and meaning through decades of ad nauseam use and the almost obligatory use on every marketing and business avenue known to humankind. Free has become free with an asterisk, making it all but free and losing any impact of the original's implications.

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Blog Author
 Kyle Hovanec
kyle@jm2marketing.com
Customer Service
Color Theory Brings Emotion
 February 09, 2017
 Views: 207

Color Theory Brings Emotion

When working on designing and creating sites for our clients we often look at how color theory plays a factor in drawing people in, bringing out emotion, and telling a story without words. As we look at color we use it as a base of all our designs. Today we will look at and see how color theory influences your marketing efforts both on and offline.

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Blog Author
 John Marx
john@jm2marketing.com
CEO / Owner
The Secret of Success Through Text Marketing: Part 2
 February 08, 2017
 Views: 178

The Secret of Success Through Text Marketing: Part 2

We previously talked about how text marketing is an effective tool when it comes to marketing your business and how business owners have a form of promotion that comes with a high open and utilization rate. It's this unexpected versatility and reach that turns text marketing into an effective machine. Now that we know just how useful it is, the two questions that remain are who can use it and how can they use it?

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Blog Author
 Kyle Hovanec
kyle@jm2marketing.com
Customer Service
Why businesses need blog articles
 February 08, 2017
 Views: 306

Why businesses need blog articles

A blog is a way to give valuable knowledge and information that shows that you are the expert in the industry you are serving. You are showing your company as the industry leader and expert that others will want to follow and emulate. The information you provide should help current customers and potential customers while also letting your competitors know that you are the leader that they should emulate.

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Blog Author
 John Marx
john@jm2marketing.com
CEO / Owner
On This Day Preferences
 February 06, 2017
 Views: 269

On This Day Preferences

Over the weekend I was talking with a friend and the conversation turned to the feature on Facebook referred to as 'On This Day'. This features is where Facebook reminds you of events that happened on a particular day. There are some negative thoughts people have about this feature that tend to happen. Either that day had tragedy in it, a life event that you prefer not to remember, or is in relation to a person that you no longer want to be reminded about. Today we will delve into this and explain how to filter based on either a specific date or a person.

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Blog Author
 John Marx
john@jm2marketing.com
CEO / Owner
Marketing a boring brand
 February 05, 2017
 Views: 356

Marketing a boring brand

We all can't have the most exciting of company brands or huge budgets to make it exciting. You may provide one of the services that truly isn't super exciting to talk about but necessary to everyone in one way or another. You provide products and services that are used either daily or occasionally. Big business is known for their exciting and ever engaging social media marketing campaigns due to the huge budgets that they can get overly creative and take boring into exciting. This doesn't mean if you are a bank, credit union, funeral home, pawn shop, dry cleaner, lawyer, restaurant, etc. without a big budget that you can't have an engaging social media strategy that people will enjoy. In fact, there are ways you can start to engage your audience to make your brand more fun. Let's look at some ways you can go from boring to engaging using social media.

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Blog Author
 John Marx
john@jm2marketing.com
CEO / Owner
Do you NAP?
 February 02, 2017
 Views: 289

Do you NAP?

No, we are not talking about taking a nap. Those are great in certain situations. We are referring of NAP when it comes to your search engine optimization efforts or SEO. NAP stands for Name, Address, and Phone number. This information is critical for SEO to be effective and accurate. With a proper NAP setup, every search engine and wherever your customer goes will have a consistent experience on finding your business online. In this article, we will cover the core steps of NAP and why it is critical for your business to rank well on the search engines.

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Blog Author
 John Marx
john@jm2marketing.com
CEO / Owner
The Secret of Success Through Text Marketing: Part 1
 January 31, 2017
 Views: 195

The Secret of Success Through Text Marketing: Part 1

Text messaging is more than sending messages to friends and family. It has quietly become an incredibly effective marketing tool for businesses to send promotions, information, and sales pitches to their clients. While it's easy to assume that text messages wouldn't be an effective way to reach clients and customers due to the unfortunate tendency for people to become annoyed with an overabundance of texts, research and experience have produced surprisingly contrary results and shown to be an incredibly effective form of reaching out and making sales.

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Blog Author
 Kyle Hovanec
kyle@jm2marketing.com
Customer Service
16 ways to handle bad news
 January 26, 2017
 Views: 290

16 ways to handle bad news

The best marketing plans whether written for digital or in the real-world can go bad. Those that maintain social media accounts always dread and even fear when news gets out and goes viral that is negative (we never complain when it is a positive interactions). What if that information goes beyond online and into the real-world? We are going to cover many of the high-level items that need to happen when something bad happens. It could be solely online, offline (print, television, radio, or even verbal), or a combination of the two. We are going to cover some of the higher level the dos and don'ts that you need to be cognizant of when dealing with these types of problems.

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Blog Author
 John Marx
john@jm2marketing.com
CEO / Owner
The 24/7 Employee and How to Have One
 January 23, 2017
 Views: 193

The 24/7 Employee and How to Have One

Business owners are the ones who truly understand the time-tested concepts of time and money. Businesses cannot afford any wasted time, as this misused time leads to a loss of revenue, something that all businesses, no matter their size, will suffer from.

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Blog Author
 Kyle Hovanec
kyle@jm2marketing.com
Customer Service
Quick tips to kickoff your SEO efforts
 January 17, 2017
 Views: 520

Quick tips to kickoff your SEO efforts

Search Engine Optimization or SEO can't be done in a single day. You can in one day though make a lot of small changes and improvements that will help you get a great jump start on improving your SEO. The improvements we outline today are all foundational items that are needed for any SEO and items we've been fixing left and right for many clients we've taken on updating their websites over the past several months.

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Blog Author
 John Marx
john@jm2marketing.com
CEO / Owner
SEO