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The team at JM2 Webdesigners & Marketing is solely focused on not only helping our clients but educating those on the internet about the latest digital marketing methods on the Internet. Our team specializes in search engine optimization or SEO, customer service, business management, ways to optimize your digital marketing on social media and your website, and more.

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Somber Day in Co-working for JM2
 August 26, 2016
 Views: 676

Somber Day in Co-working for JM2

In September 2014 we moved into Zoseco Co-working in the heart of downtown Valparaiso Indiana. We did this even though in Northwest Indiana co-working was a new business model. In fact, we had never heard of co-working or what the true benefit would be to proving out our business. We had been running with no issues (other than no real meeting space) from our house for a half of year and were growing every month. We heard about Zoseco at a Valparaiso Chamber of Commerce meeting which is held the first Wednesday of every month at 7am (yes people get up at that crazy hour to talk business). We would love to have you join us at one of these great morning networking events.

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Blog Author
 John Marx
john@jm2marketing.com
CEO / Owner
Article Tags:
On-Page SEO Success
 August 25, 2016
 Views: 634

On-Page SEO Success

When it comes to getting the word out about your great website you need to be found. Sure your marketing materials, even your social media, will link to your website. What about the search engines? They still play the biggest factor in getting your website found. This is where on-page SEO can increase the success of your website. In this article we'll cover the factors that influence the search engines to further improve your SEO success.

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Blog Author
 John Marx
john@jm2marketing.com
CEO / Owner
Article Tags:
SEO
What Do Social Media Managers Do?
 August 21, 2016
 Views: 648

What Do Social Media Managers Do?

As we add more social media maintenance plans it is always good to look and see what you will receive from having a social media account manager. When it comes to working with any business it is good to set rules and expectations for the entire social media process.

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Blog Author
 John Marx
john@jm2marketing.com
CEO / Owner
Article Tags:
eCommerce: Getting People into Physical Stores
 August 14, 2016
 Views: 844

eCommerce: Getting People into Physical Stores

Promoting and growing your business is crucial to the success of any business. There truly is no business not in the business of making money. Even not-for-profit need to generate money to stay in operation. When you have a website and want that website to generate sales businesses often turn to eCommerce sites to bring in money into their business. Today we will discuss how to get people off your eCommerce sites (yes really) and into physical locations and get your products offline (in the real-world).

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Blog Author
 John Marx
john@jm2marketing.com
CEO / Owner
Article Tags:
Growing your business online should not be expensive
 August 12, 2016
 Views: 630

Growing your business online should not be expensive

We have had a project named 'Project Sugar' because it is such a sweet deal. Today we are offering it to everyone. All too often we hear about clients be charged a virtual arm and a leg to get an eCommerce site up and running. Today we are going to change that. Our clients now can receive a basic eCommerce system that comes with the proverbial kitchen sink. Our clients will receive a full-featured eCommerce system starting at just $495.

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Blog Author
 John Marx
john@jm2marketing.com
CEO / Owner
Article Tags:
eCommerce - Starting off right
 August 12, 2016
 Views: 591

eCommerce - Starting off right

Working with one company that came on board with us to help them go from Northwest Indiana to a system that could better expand nationwide. One would think any eCommerce platform would work. In fact, they are presently using an eCommerce platform that is promoted as being for nationwide use. They found it to be slow and unfriendly as they've grown over the past year. The search engine aspects are less than desirable, and customers have been complaining about the difficulty the system is to use.

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Blog Author
 John Marx
john@jm2marketing.com
CEO / Owner
Article Tags:
Structuring URL's for SEO Success
 August 10, 2016
 Views: 684

Structuring URL's for SEO Success

When it comes to search engine optimization (SEO) one of the core items when developing your overall site plan is to design the site architecture. Having your sub-pages more than three layers deep is not good from a search engine perspective as no normal human can remember items that deep. We always shoot for a maximum of two layers deep when possible; three at most. URL structure doesn't stop there. There are many areas that should be looked at when developing your site architecture.

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Blog Author
 John Marx
john@jm2marketing.com
CEO / Owner
Article Tags:
Creating Organic Content versus Sharing Content
 August 05, 2016
 Views: 783

Creating Organic Content versus Sharing Content

We have a lot of clients that we talk to about the true difference between creating unique quality content and sharing quality content. We have and will continue to state that high-quality content is the best way to get the search engines to start taking notice of your business. The problem with this process though is it takes time to get the search engines and users to notice this quality content. Sometimes taking years to achieve results. So what can be done to get your high-quality content out there as fast as possible?

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Blog Author
 John Marx
john@jm2marketing.com
CEO / Owner
Article Tags:
Difference Between On-Page versus Off-Page SEO
 August 04, 2016
 Views: 754

Difference Between On-Page versus Off-Page SEO

Depending upon who you talk to you will find that there is a true divide when it comes to on-page versus off-page search engine optimization (SEO). We are one's where we actually fall right squarely in the middle and we feel that both are equally important to your overall search engine strategy if you want to reach page one results on the search engines.

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Blog Author
 John Marx
john@jm2marketing.com
CEO / Owner
Article Tags:
Boost Your SEO with Quality Original Content
 August 01, 2016
 Views: 836

Boost Your SEO with Quality Original Content

It is pretty much impossible to create content that hasn't been talked about in the past. What can be done is put your heart, soul, and your personal expertise into the content and let it shine and resonate with your audience. When writing your content, you need to think about your audience rather than the search engines. When you write quality content that is targeted at your users your content will be seen by the search engines.

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Blog Author
 John Marx
john@jm2marketing.com
CEO / Owner
Article Tags:
Local SEO and Page One Guarantee
 July 27, 2016
 Views: 805

Local SEO and Page One Guarantee

We are often asked by clients to match a competitor 'guarantee' of a page one position one organic spot within the search engines. No one can do this and those that do you truly need to run from. No matter how much money is thrown at Local SEO you cannot guarantee a page one position. When it comes to your search engine optimization (SEO) results you need to do the right thing (white hat SEO techniques), having truly awesome content (content is king), and staying in it for the long haul (sounds like the stock market doesn't it?). Whether you are in a smaller and growing community like Kouts Indiana or in a big city like Chicago Illinois the techniques we will discuss pertain to all.

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Blog Author
 John Marx
john@jm2marketing.com
CEO / Owner
Article Tags:
The secret keys to Local SEO Success
 July 26, 2016
 Views: 748

The secret keys to Local SEO Success

We all want to draw business from either the entire country or around the world. The key is you need to cultivate and grow in your local 'neighborhood' first. The way you do that on the Internet is to cultivate and grow your Local SEO. When it comes to search engine optimization you have local SEO that is focused on locally rather the broader terms through regular SEO.

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Blog Author
 John Marx
john@jm2marketing.com
CEO / Owner
Article Tags: