Why market in the good times?
Many businesses don’t have much of a marketing platform because they think that since they are successful, they don’t need to market. That is actually not true. The best time to market your business is during busy times. The object is to keep business flowing. If your market yourself during busy times, there is good probability that it will produce constant customer flow. If you don’t market your company, you might get a period of time where business gets slow. This is normally the time when people think they should market, so they can bring in customers. However, if you market while you are experiencing good business, those customers will bring in other customers and it helps your business grow and profit.