About the Business YETI Team Leaders
Old School Values
It is rare today that a company values honesty, passion, creativity, and expertise are only some of the traits our team leaders will bring to your business as we market your passion. Many will say they have these traits but it's the actions that show where they truly stand. The entire team adheres to these traits on and off the clock. The leadership below works with their team members to make certain that we stay the straight and narrow and their team works toward achieving these traits on a daily basis.
Owner / Code Ninja
John has been an avid computer programmer before computers were truly a "thing" (late 1970's). He started out on computers running off of a tape drive (yeah he's that old -- but young at heart). John believes that to truly make a difference in the world you need to work hard, not rip people off, and stand out. John continues to innovate and change the way technologies help businesses grow while keeping costs down and businesses sales funnels full.
Everything John does revolves around his love for America. As a veteran he knows the importance of sacrifice and giving to others without reward. This has helped him realize the importance of teamwork and working collaboratively together to build up each team member to be the best they can be.
When John isn't writing code or helping businesses grow he spends time with his wife Holly, their children, woodworking, and good old fashioned yard work (decompression time).
Holly is a true chaos controller and we are truly fortunate to have her fill this chaotic role. Her strength is in helping meet our clients’ needs by staying aware of all the deadlines within the company. Holly keeps everything and everyone running efficiently by organizing the day-to-day chaos every office has. Holly takes all our human imperfections and coordinates and arranges them into a “controlled chaos”.Holly is not a technical and her position as the chaos controller we are truly glad for but that isn't why we have her. Her strength is in customer keeping everything and everyone running efficiently. She takes all of our human imperfections and coordinates and arranges them into controlled chaos. Holly is our rock and our sounding board of reasoning and logic. She makes certain that the company stays on course, on time, on budget, and keeping with the core values.
Social Media Special Agent
Much like a celebrity agent or real estate agent Kyle manages growing small businesses digital marketing experience. Kyle is always looking at a client’s analytics, current industry trends, and his skills are always top notch. Kyle is the “go to” person for not only current clients but those that are not as Kyle gives public talks (with John) in a tag team method that surprises, educates, and informs people to be better and more successful.
So why is Kyle an “agent”. Well one, his childhood he was always wanted to be one but more importantly over the years Kyle has proven himself as something that every business wishes they had. He’s got a skillset that people try to imitate but always come back to him as he is the true master when it comes to social media.
Organic and Paid SEO Specialist
Organic search engine optimization or SEO is the goal of any website. Paid ads help get into areas that are new or the competition is flooded. By focusing on organic (free) SEO rather than paid SEO you won't be locked into paying the rest of your life. You will only pay to reach new areas and new audiences that you normally wouldn't. I focus on optimizing your site for the 400+ updates Google and Bing release each year, tweaking your paid strategy, and making certain you receive all the reports in your customer portal so that you have access to them with notes and comments on the continued strategy to get your business found.
Business Development Professional
Whether we like it or not, we need to market our business to make it grow. There are many ways to market your business, and digitally is not only the fastest way of getting your message out but also one that you can quantify with real-world results. I have taken it on as my job to help you get results and grow your business. I do this by focusing on proven techniques that work in your specific industry, letting you focus on your core business. Our team focuses on everything digital marketing that aligns with your business objectives.