If you are not investing in your business how do you expect it to grow?

Small Business Web Design Specialists from Valparaiso Indiana


Reviews work best without dinosaurs

Posted by: John Marx on 11/1/2018
A few years ago, when we started working with marketing companies, we talked to them about tactics and what the best items to do were when it came to helping businesses grow and be found online without spending tons of money on paid ads. Most of these companies worked with medium-sized businesses while we focus on small business. This brought in a ton of different ideas and topics that helped all of our businesses grow. One highly talked about topic was review and reputation management for companies. The marketing companies we talked to were going “old school” (e.g. postcards, flyers, or letters) as they had specific business reasons and we were moving to the electronic frontier for our small business customers. Both methods are valid and I can say the marketing companies we work with in Illinois and here in Indiana are now all digital for several reasons but it did take them, and their customers, to realize the old school method was making them look like dinosaurs. I am going to look at three ways old-school marketing companies are (or were) doing review management and why it is hurting your business model if you are doing so.
Reviews work best without dinosaurs

Current Google Search Engine Database Trends


  • SERP - Search Engine Result Pages

We are truly software developers that know the meaning of marketing. We keep costs down by creating our own software, automating your business processes, and using technology for what it should be used for (to make our lives easier). We believe you should run your business and not spend minutes, hours, or even days every month worrying about your online presence. We believe you should have full control over everything but that having a team of people who watch for trends and adjust your marketing is what will help your business grow.

We are a group of experts that love numbers whether it be mining data (analytics), finding the right color choice (Pantone 290 C or b9d9eb), or writing an article that breeds emotion to your audience that makes them want to know more about you.

We will do everything we can to rock your search engine optimization or SEO. Our social media management is second to none as we incorporate not only social media strategies but also the best SEO strategies in digital marketing to optimize your website for conversions. We strive and don't stop until you are on page one, position one for the keyword phrases you want to be found under. We can’t guarantee results and no one can as none of us own Google, Bing, Yahoo!, etc. We grow your online presence.

We become a "quiet team member" that you can count and rely on. Never do you see us throw around our portfolio of hundreds of clients (which we have). There's no reason to brag or gloat. Our job, and our success, is to make you look good, help your business grow, and let you focus on running your business. That is what we do.

We build brands from our Valparaiso Indiana office for small & growing businesses

Marketing your company in the digital age is critical to the success of your organization. Whether your target market is locally, nationally, or globally our team has the expertise you need. From our Northwest Indiana office located in Valparaiso Indiana we just an hour drive from Chicago Illinois at the tip of Lake Michigan. We are able to provide your business with high-quality solutions that deliver impactful digital marketing results. Marketing your business on your website, through the major search engines, and with social media channels we are able to help increase your brand awareness, drive traffic, and provide a value. We achieve this by...

  • creating websites we make are optimized for all devices
  • building solutions that are created specifically for you, around your company culture, and for your preferred customer base
  • using an Agile Methodology of development that is proven and effective as software development is a foundational core of our business
  • having a strong focus on business requirements and an emphasis on your return on investment (ROI)
  • not compromising on quality of your website solution
  • being quick to respond to our clients needs by providing both a primary and secondary support person to every client
  • delivering services and solutions that are built for small and growing businesses
  • using the most qualified customer service, web developers, content writers, videographers, and content writers that are all focused on your business growth
  • building solutions designed, optimized, and use search engine best practices

Click here to contact JM2 Webdesigners & Marketing to schedule an appointment and learn how we can assist you.

custom and non-branded small business website solutions

Custom & Non-Branded Small Business Website Solutions

We will create a non-templated and non-branded small business website for your business or not-for-profit. The solution we create for you will meet your business objectives and align with your marketing and branding standards. A clean, well thought out, and consistent interface that is designed to generate leads, convert, and create customers will be done using personas of each type of customer you want are targeting for your website. With the personas, we create a user-centered design and marketing approach to optimize your site to meet your business goals. Personas are fictional characters that are created to represent different types of visitors to your site.

  • Responsive Mobile Design
  • Custom Design (Not Templated)
  • Slideshows
  • Number of Slideshows
  • Photo Gallery
  • Number of Photo Galleries
  • Google Map Integration
  • Content Management System (CMS)
  • Google Analytics
  • Custom Built Forms
  • Newsletter Signup Form
  • Testimonials
  • eCommerce ***
  • Online Payment Form
  • Blog Posts Created (Month)

Search Engine Optimization for Small Business

There are many ways of finding businesses online. You have your printed marketing materials, social media, and the search engines. SEO is the process of optimizing your site to produce the best results within the search engines. Our expert team looks at all the current industry best practices to achieve the best results for you. With our website maintenance plans we make continual changes and optimizations to keep your business moving toward the top of the search results by employing only white-hat (good) SEO techniques.

  • Initial Submission
  • Local SEO to 40+ Directories
  • Monthly Reports
  • Paid Ads Management
    • Bing
    • Google
    • Facebook/Instagram
    • LinkedIn
  • Keywords / Keyword Phrases
  • Broken Link Checking & Repair within your site
  • Image alternate text optimization
  • Image sizing optimization
  • On-Page Optimization
  • Manual Submission to Google, Bing, and Yahoo!
  • Proper Structured META Data for your Industry
  • Site Map & Robots.txt
Local search engine optimization services for small businesses
social media and digital marketing services

Social Media & Digital Marketing Services

A website will get you only so far when it comes to marketing your business. Just as having only social media will only get you so far in marketing your business. Having a strategy that combines the best of both your website and your social media working together is key to marketing success. Being we don't outsource our team meets and works collaboratively together to make your branding message come through in your online marketing. We engage your audience and drive traffic between the two digital marketing technologies. From a social media perspective we do the following:

  • 3 Posts (avg. per week -- changes based on platform(s) used)
  • Monthly Newsletter Sending
  • Monthly unique content creation
  • Replying & answering fans
  • Page Setup / Verification of Page
  • Monthly cover page updates
  • Content aggregation from credible & non-competitor sources
  • Content aggregation from credible & non-competitor sources
  • Emergency Posts to your social networks
  • Page verification
  • Brand Reputation Management & Monitoring
  • Review Monitoring & Replying
  • Reviews on website
  • SPAM Monitoring & Removal

Video & Photography to grow your Small Business

When it comes to getting your good word out you need visual appeal for your audience. The way you achieve this is using video and photography. With our photography, we take head shots of your team, product and service images, and great happenings with your company like corporate events. With our video, we create simple to understand marketing material to draw people into your story about what makes your business great.

  • Studio for taking professional headshots
  • Special & Corporate Event photography
  • One, two, and three camera video
  • "Live" video options
Professional videos for small business
Marketing strategy

Marketing Strategy & Branding for Small Business

Well-executed marketing programs drive up both revenue and profits for your business. We work with you to structure your marketing and company branding to carefully target your customers. Using desired images and strength of your brand. Branding your company is a strategic measure to explain the truth or value of your business, product, or service. Marketing should contribute to your overall brand. Your will always be larger than any single marketing effort.

  • Dedicated project coordinator
  • Primary & secondary support team
  • Creation of brand standards
  • Creation of a marketing plan for overall consistency
  • Latest technologies that your customer's are using
  • Support options from hourly to unlimited
  • Price fixed for life on any plan
  • Never worry about your team going on vacation or turnover