There are all kinds of ways of getting yourself out there as a company and showcasing your expertise for others. For many there is a centralized figure head who becomes the voice of the company. We're not that and we truly hate when one person 'is the man (or woman)'! We do not believe that one person will make a company; and shouldn't. We believe that a team consists of a group of people that are truly good at what they do but together those good people become great. This is what makes JM2 Webdesigners & Marketing of Valparaiso Indiana unique and different. The owner (me; John) give equal say to everyone as it's not about 'me'. What we do for our small business customers is about them and to help our clients grow takes an entire team and not one person. We volunteer our time and talent to talk in front of groups and organizations. Not for sales pitches (of course that is an underlying cause but not our motivation). We want the local population to become more educated, informed, and have a better understanding of what digital marketing for small business is and can be. In this article, I am going to talk about a recent talk Kyle and I did with First Trust Credit Union of Michigan City Indiana.
Marketing your company in the digital age is critical to the success of your organization. Whether your target market is locally, nationally, or globally our team has the expertise you need. From our Northwest Indiana office located in Valparaiso Indiana we just an hour drive from Chicago Illinois at the tip of Lake Michigan. We are able to provide your business with high-quality solutions that deliver impactful digital marketing results. Marketing your business on your website, through the major search engines, and with social media channels we are able to help increase your brand awareness, drive traffic, and provide a value. We achieve this by...
We will create a non-templated and non-branded small business website for your business or not-for-profit. The solution we create for you will meet your business objectives and align with your marketing and branding standards. A clean, well thought out, and consistent interface that is designed to generate leads, convert, and create customers will be done using personas of each type of customer you want are targeting for your website. With the personas, we create a user-centered design and marketing approach to optimize your site to meet your business goals. Personas are fictional characters that are created to represent different types of visitors to your site.
There are many ways of finding businesses online. You have your printed marketing materials, social media, and the search engines. SEO is the process of optimizing your site to produce the best results within the search engines. Our expert team looks at all the current industry best practices to achieve the best results for you. With our website maintenance plans we make continual changes and optimizations to keep your business moving toward the top of the search results by employing only white-hat (good) SEO techniques.
A website will get you only so far when it comes to marketing your business. Just as having only social media will only get you so far in marketing your business. Having a strategy that combines the best of both your website and your social media working together is key. Being we don't outsource our team meets and works collaboratively together to make your branding message come through in your marketing. We engage your audience and drive traffic between the two digital marketing technologies.
When it comes to getting your good word out you need visual appeal for your audience. The way you achieve this is using video and photography. With our photography, we take head shots of your team, product and service images, and great happenings with your company like corporate events. With our video, we create simple to understand marketing material to draw people into your story about what makes your business great.
Well-executed marketing programs drive up both revenue and profits for your business. We work with you to structure your marketing and company branding to carefully target your customers. Using desired images and strength of your brand. Branding your company is a strategic measure to explain the truth or value of your business, product, or service. Marketing should contribute to your overall brand. Your will always be larger than any single marketing effort.