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Business YETI
       

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Marketing & Brand Building

When it comes to marketing your business you need to be memorable, unique, and professional while also being bold, standing out, and constantly being agile to changing market conditions. Stretching out of your comfort zone, getting out of what you've done in the past, and being yourself is all it takes to be seen in a positive light. This is what marketing is all about. You want a Return On Investment (ROI) that is trackable, quantifiable, able to quickly adapt to changing market conditions, and (of course) for the lowest price possible.

Our digital marketing solutions can help achieve this. You receive everything your business needs from search engine optimization or SEO, reputation management, social media management, websites, eCommerce, email, chat bots, lead generation, graphic design, content writing, and email marketing.

  • Websites - creating websites we make are optimized for all devices - this is and always should be your main channel. Not because it's what we do but because you do not control other channels like social media sites. Think MySpace. It was the biggest social media site many years ago and now it's pretty much gone. Facebook is becoming the new version of America Online (AOL) where they are controlling what and when you see certain information. People like choices and you have control over your website.
  • Customer Relationship Management (CRM) - building relationships is what business is about. Being able to keep track of leads and customers is critical to the success of any business wanting to grow. This is the key part to any lead generation and growth for a company that wants to grow.
  • Agile Methodology - means we adapt to change quickly. Your business needs to grow and you need a company that doesn't build a marketing campaign for months and then for the next several months (or year) you are stuck with a plan that may not meet current business needs. These plans are always seen as a "success" even if they failed because of the time and money spent on them. We believe in change and embrace it to help you grow your business.
  • Accountability - no marketing plan is complete without having a solid focus on your Return On Investment (ROI). You want quantifiable results that show clicks to your website, what they did on your website, how many went down a defined path (even with multiple visits to your website), make calls to your business, and add a positive impact on your bottom line.
  • Quality - Unlike many businesses we actually limit the number of customers that we have at any given time. This allows us to be more focused on your business growth and not solely on our bottom line.

Small Business Website Solutions

We will create a non-templated and non-branded small business website for your business or not-for-profit. The solution we create for you will meet your business objectives and align with your marketing and branding standards. A clean, well thought out, and consistent interface that is designed to generate leads, convert, and create customers will be done using personas of each type of customer you want are targeting for your website. With the personas, we create a user-centered design and marketing approach to optimize your site to meet your business goals. Personas are fictional characters that are created to represent different types of visitors to your site.

  • Responsive Mobile Design
  • Custom Design (Not Templated)
  • Slideshows
  • Number of Slideshows
  • Photo Gallery
  • Number of Photo Galleries
  • Google Map Integration
  • Content Management System (CMS)
  • Google Analytics
  • Custom Built Forms
  • Newsletter Signup Form
  • Testimonials
  • eCommerce ***
  • Online Payment Form
  • Blog Posts Created (Month)

Anyone can create you the "best website". What separates Business YETI is our websites, eCommerce, search engine optimization, digital marketing, social media, graphic design, software developers, and reputation management work collaboratively to convert and help your small businesses grow without breaking the bank.

Search Engine Optimization for Small Business

There are many ways of finding businesses online. You have your printed marketing materials, social media, and the search engines. SEO is the process of optimizing your site to produce the best results within the search engines. Our expert team looks at all the current industry best practices to achieve the best results for you. With our website maintenance plans we make continual changes and optimizations to keep your business moving toward the top of the search results by employing only white-hat (good) SEO techniques.

  • Initial Submission
  • Local SEO to 40+ Directories
  • Monthly Reports
  • Paid Ads Management
    • Bing
    • Google
    • Facebook/Instagram
    • LinkedIn
  • Keywords / Keyword Phrases
  • Broken Link Checking & Repair within your site
  • Image alternate text optimization
  • Image sizing optimization
  • On-Page Optimization
  • Manual Submission to Google, Bing, and Yahoo!
  • Proper Structured META Data for your Industry
  • Site Map & Robots.txt

Social Media & Digital Marketing Services

A website will get you only so far when it comes to marketing your business. Just as having only social media will only get you so far in marketing your business. Having a strategy that combines the best of both your website and your social media working together is key to marketing success. Being we don't outsource our team meets and works collaboratively together to make your branding message come through in your online marketing. We engage your audience and drive traffic between the two digital marketing technologies. From a social media perspective we do the following:

  • 3 Posts (avg. per week -- changes based on platform(s) used)
  • Monthly Newsletter Sending
  • Monthly unique content creation
  • Replying & answering fans
  • Page Setup / Verification of Page
  • Monthly cover page updates
  • Content aggregation from credible & non-competitor sources
  • Content writing specific to your business
  • Content aggregation from credible & non-competitor sources
  • Emergency Posts to your social networks
  • Page verification
  • Brand Reputation Management & Monitoring
  • Review Monitoring & Replying
  • Reviews on website
  • SPAM Monitoring & Removal
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